Hi everyone,

I’m dealing with a VAT issue and wondering if others had a similar experience or have tips on how to reach Amazon’s VAT team.

Amazon claims my business is not EU-established and didn’t collect VAT for a certain period, based on the EU eCommerce VAT rules.

However, the VAT during that time was correctly filed and paid to the German tax office, as my sole proprietorship in Germany remained active until Dec 31, 2023.

In 2023, I moved to Switzerland and set up a GmbH. The Amazon account was updated in Jan 2024, and since then, VAT has been handled properly by Amazon. Still, Amazon is demanding VAT for the transition period — without specifying which transactions or dates are affected — and tells me to reclaim it from the tax office (which is not possible without concrete details).

I’ve sent all documents and proofs, but haven’t heard back for months.

Emails to mdri-exec-escalations@amazon.co.uk go unanswered.

Has anyone dealt with this kind of issue before?

Do you have a working contact for someone at the VAT team?Or suggestions on how to escalate this?

Any help would be greatly appreciated – payouts have been blocked for 5 months and it's seriously hurting our business.

Thanks in advance!

Hello,

We have spent two months attempting to have our company's business establishment and VAT registration in both the UK and EU verified as per the instructions given here https://sellercentral.amazon.co.uk/gc/vat-education/eu-dr, providing every requested document and received emails confirming VAT verification completed yet still our our orders in EU marketplaces are converted to IOSS orders, with Amazon collecting VAT on our behalf although we have provide evidence that we have a physical business in the EU and are EU OSS VAT registered. The reason given for the IOSS transaction is because they say we are shipping from the UK however we have provided evidence of our registered and operating EU business location, which is also what is detailed in our EU storefront shipping locations.

Amazon claims that you cant have two Seller Accounts for the same business but it seems we are also unable to have our account updated to a multi country established business. Support team havent been able to assist in the many case we have raised on this matter and the responses from the dedicated regional email addresses provided in the Amazon VAT help page link above keep advising we are verified but IOSS orders still come through.

Does anyone have a similar experience or advice on how to resolve this matter? Any guidance would be appreciated.

Urgent help is needed ASAP - Amazon is wrongly considering us UK established for VAT when we have ZERO UK Activity.

For over 4 weeks now, we have been trying to prove to Amazon the obvious: that we are a European company selling ONLY to our VAT-registered EU countries on Amazon.de and we have received again the following:

Hello,

Thank you for your submission. We reviewed the information provided, but we need additional documentation to determine whether you are established in the UK for Value Added Tax (VAT) purposes.

Why did this happen?

We must collect and remit VAT from non-UK established selling partners for the sales of goods delivered to customers in the UK. Based on a review of your account, we determined that you may not be UK established for VAT purposes. We leveraged a combination of automated means and expert human review to identify this issue and make this decision. We took this action in accordance with the Amazon Business Solution Agreement:

https://sellercentral-europe.amazon.com/help/hub/reference/external/G201190440

and APUK Agreement:

https://sellercentral-europe.amazon.com/help/hub/reference/G201190400

What actions do I have to take?

To avoid further impact to your disbursements, go to the Account Health page in your Seller Central account and follow the instructions from the banner that is present at the top of the page to submit the following mentioned documentation:

https://sellercentral-europe.amazon.com/performance/dashboard?ref=DR_kyc_ahd-cus

If you operate a Limited Company :

-- Evidence that you are physically operating your business from your provided address.

-- Evidence that you are operating your business from your provided address.

-- Documents confirming the identity and place of residence of every director listed in the extract.

-- Documents confirming the place of residence of every director listed in the extract.

If you do not meet the UK establishment criteria: Verify that you are not established in the UK.

In this case, you will not need to provide documentation, but you will need to pay Amazon to account for the un-paid VAT.

We have sent ALL the documents three times for our European company, which was already approved by Amazon on July 2023!!

Why is this happening and why all our funds are still on hold? This is completely unprofessional and opens Amazon's serious legal liabilities, including disruption of business.

Can a human from Amazon support finally review?

Thank you!