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Sponsored Ads with no sales
Is anyone else experiencing their sponsored ads being taken up by clicks, but receiving zero sales? In the past week, my full daily budget has been utilised but i have received zero sales for this. I have been doing sponsored ad's for sometime now, but all of a sudden i'm not receiving any sales.
9 replies
Seller_VUcjClrPIVFRy
Have you tried different types of adverts such as the wording/imagery on the advert to see if that makes a difference? or offering discounts at the same time of sponsored adverts, that could work for some sales and then increase the price at a later date maybe?
There is also the factor wether what you are trying to sell is unique and also if the listing is up to scratch such as the words, images and description used.
Maybe post the asin here for us to give feedback?
Seller_raHZbxvpfgJs3
Could be a competitor clicking your ads, if this is the case you "should" be refunded. Could be a myriad of reasons as well though.
Seller_j04PrwnZY1xkY
I have been experiencing the same issue for approximately the past eight days, during which clicks have rapidly depleted my budget, leaving my campaigns unable to run for the remainder of the day. Despite creating new campaigns, the same problem persists. I have reported this to the Ad Support team and requested a manual investigation twice, but I continue to receive the same responses.
It appears evident that this activity is being driven by a bot, and it seems Amazon's current measures are unable to effectively address it. I strongly suspect a competitor is responsible, as this individual is my only direct competitor, and we both bid for the same products. Notably, since the click fraud began, my competitor has conveniently lowered their bids from £1.90 per click to £0.30.
Seller_RAXEWLxQ2dbmN
I don't understand the whole sponsored ads thing.
If you have a unique product wouldn't it be found without ads? If you have loads of competition is advertising the best way to stand out?
When I'm looking to buy, I make a habit of ignoring sponsored ads.
I sometimes click on them but I never buy from them unless I find (after more research) that the product is the best value and the seller has good feedback.
I really dislike the idea of paying to advertise on top of other fees - it means Amazon has a huge incentive not to fix the broken catalogue or its wonky search engine.
Seller_GPLxAbyNPI33I
Personally I have stayed away from advertising. When I first joined Amazon & ebay if you were the best price you got the order simple as that.
Nowadays it's prime this, faster shipping, loads in stock, super duper shiny badge member!
I am pounds cheaper than my competitors on many books but cannot win the buybox.
Like another seller said it might be competitors clicking on your items to see your price, del rates etc. That's probably not malicious just business & I would not hold my breath on them refunding you for clicks being made by other sellers when CS can't deal with the most basic of issues.
I feel that Amazon & ebay are living on platitudes & gimmicks to keep going for as long as they can. Sadly with economy as it is if it does not improve significantly for people start spending what disposable income they have got available then I give ebay another year or so tops & Amazon folding not long afterwards.
Some might deem this crazy but I would not bet against it!
Seller_tLx8Dbnj2mlIb
Hello mate
Sorry to hear about your issue... I stopped using them some time ago as I realized they were making no difference to my sales...I stop using them and my sales remained the same...Hence on my own experience they don't always work...
Hope this helps
Ripley
Seller_rRlEVKiWPNhWN
It is a shame that Amazon has evolved the way it has. I have been an Amazon seller for +20 Years, today Amazon is a paid platform, with high fees for the conversion and high rates for advertising - Managed right and with the right financials, it can be a great platform, delivering some great results.
Nearly all my accounts trade with margins of 20% after all fees. This is certainly where you should start with your account.. know your financials, I cannot express just how important this is to an Amazon seller and you would be surprised just how many sellers don't actually know what their numbers in a Profit and loss presentation actually are!
I provide P&L dashboard logins to all my clients, from that dashboard both myself and my clients can see full transparent and near real-time profit and loss - My recommendation would certainly be to start here; sellerboard.com/?friend=3f0bfa28fc (referral link).
It's difficult to advise on the best approach for you to take beyond here when I don't know your category and products for sale. But my advice would be (and this is blind advice) to start with "broad keyword campaigns" that break down structurally like this;
- "Paint (Nov 24) | Brand" - acme paints, acme paint, paint acme, paints acme
- "Paint (Nov 24) | Generic" - coach paint, chair paint, wood paint, gate paint, sign paint
- "Paint (Nov 24) | Competitor" - doddy paints, paints doddy, doddie paints, paints doddie
- "Paint (Nov 24) | Auto"
Keep your bids nice and low, $0.30 (£0.30 Quids for me). Let it run, and see what converts.
Amazon is a conversion tool, it cares nothing about you or your product, it cares about putting the right ad in front of the correct buyer, so if competitor terms are not working for you at - pause them, if generic words are doing much the same pause them - do not be precious about them, this is a conversion game. Concentrate on obtaining high ROAS scores, then move those high conversion terms to exact terms.
It's worth also noting that Amazon is a "Marketplace", Marketplace infers fairness and actually Amazon are quite good at being fair - overbid and Amazon will not favour your bid, there does seem to be an algorithm that prohibits this kind of behaviour, favouring competitive bidding.
It goes without saying that if you are receiving high impressions and no clicks, your primary image needs work, your price may need attention or maybe you are in the wrong place, chasing a term you shouldn't be chasing. If you are receiving the clicks and no conversion, start looking at your product presentation, again reviewing your pricing - Answer the customer!!! Good or Bad!! Tell them what your product is and what it is not!
Best of luck
Find me on Insta: st.u.art
Stu
JiAlex_Amazon
Hello @Seller_PQpdFxyLWUTNJ
Have you tried to contact advertising support channel to confirm this situation?
Regards,
-JiAlex
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