Please review my 3 ASIN Suspension Appeal POA

Hi everyone.

I previously opened a topic about the 3 ASIN suspension I got and I had almost no information on what to do as I was drop shipping. Having done a little research and following advices on that topic, I understood the problem with my business model and came up with a POA and I want you to comment on it before I send it through. I’m a new seller so I hope you can suggest me some improvements. Thanks in advance

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Dear Amazon Seller-Performance Team,

My name is XX and I have an Amazon seller account with store name XX and my Merchant Token is XX. My registered e-mail is XX.

At July 7th, we’ve received a notification regarding the suspension of our account due to inauthenticity concerns regarding 3 of our products listed. The products are as follows:

ASIN: 111
Brand: –
Title: –

ASIN: 222
Brand: –
Title: –

ASIN: 333
Brand: –
Title: –

These products were never sold by our store.

We’ve started our business upon drop shipping business model and our account has been open for about 4 months now but we recently started selling. We listed products which we thought were in accordance with Amazon’s drop shipping policies but after the deactivation of our selling account, we conducted an in-depth research about the issue and further investigated our mistakes.

The root cause that led to the issue:

• Due to the lack of supply chain standardization and our limited Amazon policy knowledge (as we are relatively a new seller on Amazon), we failed to verify the relevant certificates of brand authorization and invoices of the products to ensure authenticity with the suppliers when listing these ASINs and didn’t sign relevant agreements before listing on Amazon.

Actions taken to resolve the issue:

• Firstly, while our account is deactivated, we deleted all our product listings including the products with ASINs mentioned above and at the original suspension notification.

• We’ve contacted the two relevant suppliers (111 and 222 are the same products but just different variations, thus they are from one supplier) several times in order for them to provide an authorization letter and invoices to ensure a valid supply of chain and authenticity, however, we didn’t hear back from them in the required time frame.

• We’ve taken trainings about the policies below:

Anti-Counterfeiting Policy (sellercentral.amazon.com/gp/help/external/G201165970)
Intellectual Property Policy (sellercentral.amazon.com/gp/help/external/201361070)
Selling Policies and Seller Code of Conduct (sellercentral.amazon.com/gp/help/external/help.html?itemID=1801&language=en_US&ref=efph_1801_cont_200336920)
Drop Shipping Policy (sellercentral.amazon.com/gp/help/external/201808410)

Steps that will be taken to prevent future issues:

• As we’ve already gone through all of our inventory and deleted all product listings to make sure we have the relevant agreements before listing all product on Amazon, we’ll start to list products ONLY IF we can have solid proof of supply chain, documents and contracts to oblige with relevant laws and Amazon policies BEFOREHAND (like invoices, receipts, delivery orders, authorization letters) from now on once our account is reinstated.

• We’ve established a trained unit in our company for the purpose of quality control before listing on Amazon and built a process to ensure authenticity of products listed. After the implementation of this policy, we’ll only work with suppliers that can provide valid business license, proof of valid supply chain, invoices, authorization letters and relevant documentations in order to be sure that we comply with all Amazon rules and are not offering any inauthentic products. In this way, we’ll confirm that our suppliers are authorized distributors of our products before we list any product and make sure to have relevant documents.

• With the help of this process, we’ll be purchasing only from a reputable manufacturer and authorized distributor of all products. We’ll always ask and obtain an agreement between the supplier and manufacturer prior to list a product to confirm a valid chain of supply and save the transaction receipt and invoice to confirm we have bought from a legitimate supplier to be able to provide legal documentation if necessary.

• When we list products for sale using an existing product detail page and ASIN, we’ll make sure that the product being offered is accurately described and matches the data currently visible under that ASIN including the product title, manufacturer, brand, image, part number, EAN or UPC barcode. We will not list any ASINs that does not match our item description, condition or does not contain relevant health and safety labeling along with making sure the item condition is accurately described. We’ll perform regular stock checks to make sure the products are in their original packaging and to confirm quantity, authenticity, condition, etc. By this means, there will be no ambiguity and customers will be kept well informed.

• Our trained personnel will be constantly in contact with our suppliers to provide quality control certificates and other assurances of quality and safety with each product and will check the originality of the documents provided by supplier if necessary, by contacting the manufacturer directly.

• All of our staff have been trained and explained all of the above and read all Amazon’s relevant policy rules pages which ensures all staff and products listed in the future will 100% comply with all applicable laws and Amazon policies. This new quality control process that we have already start implementing will ensure that we do not sell products that have been illegally replicated, reproduced, manufactured, wrongly described or where we don’t have the relevant documents required.

We respect Amazon’s policies and understand that Amazon needs to be sure that customers can shop with confidence and we are also acknowledging it. In this context, we take full responsibility for the issue and we’ll screen our suppliers and inventory to make sure all items are fully authentic, documented and are in accordance with Amazon’s policies and applicable laws. Hereafter, we’ll regularly keep up to date with Amazon’s guidelines and policies in order not to violate any Amazon selling rules or policies.

We sincerely hope to restore our selling privileges as we are confident and committed to provide our customers a safe and positive online shopping environment and will work hard in accordance with this purpose.

Thank you very much for your time and we look forward to hearing from you.

Sincerely,

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E-mail
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