Fit Insights, a tool to give apparel and shoe brands access to fit-specific insights about products to help meet customer sizing expectations and reduce returns, is now available in France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Turkey, United Kingdom, and India.

Fit Insights uses artificial intelligence and machine learning technology to analyse returns data, size charts, and customer feedback on fit, quality, and price to recommend improvements to your size charts and product listings.

Fit Insights offers the following benefits:

• A categorisation of products by return health, from very poor to excellent, so you can quickly identify listings that need to be updated.
• A comparison of your product return rate against an average benchmark of best-in-class products in a similar price and style with low returns.
• A summary of customer insights based on positive and negative feedback.
• An analysis of your size charts with recommendations on how to resolve size chart issues and meet customer sizing expectations.

Fit Insights is only available to apparel and shoe brands registered on Amazon Brand Registry. We recommend that you conduct your own research before taking any actions based on AI-generated recommendations. Amazon disclaims liability for outcomes resulting from decisions made using this information.

To access the tool, go to this link.

To learn more, go to Fit Insights tool.