2 Accounts - Sole Trader & New Ltd Company, is this allowed?

Hi all,

I am looking for some advice on the potential for opening a 2nd Amazon seller account as I have heard different things from seller support.

I currently run a single Amazon seller account as a sole proprietor. I am looking to potentially open a 2nd Amazon seller account as a ltd company to run alongside my sole proprietor account. As such, I would be selling on 2 different Amazon seller accounts at the same time.

I have saw that i would need a legitimate business reason for doing so
( * Only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing. Examples of a legitimate business justification include:

• You own multiple brands and maintain separate businesses for each
• You manufacture products for two distinct and separate companies
• You are recruited for an Amazon programme that requires separate accounts)

I believe that I do have a legitimate business reason (“you manufacture products for two distinct and separate companies”). (I source products for my sole proprietor account and i import my own branded goods for ltd company)

I am wary of getting my account(s) banned so just looking for some guidance from other sellers who have been in a similar position to me.

Would it be ok to open a 2nd account? Do i need some kind of official permission from Amazon? If it’s ok, can I run them both from the same address?

Any help greatly appreciated!

Thanks