Updated packaging but same EAN, what must I do?
Hello everyone
I have recently updated the packaging on my product. The EAN is the same as it is literally the same product, but the whole packaging design is different and also the weight of the product is different.
Is there anything special that I must do? Or is it simply a matter of updating the images and all other information on my item in the inventory?
Thank you.
57 replies
Seller_EJIX7rqDNQJi2
Even the slightest change of your product’s packaging requires you to create a brand new listing.
The current listing with it’s reviews and sales rank is for the old version of your product, including it’s packaging.
Seller_z6B2L9xab6HlP
According to GS1 some packaging changes require a new EAN: “A change to a physical dimension, on any axis, or gross weight over 20%, requires assignment of a new GTIN.”
https://www.gs1.org/1/gtinrules/en/rule/265/dimensional-or-gross-weight-change/
If it’s the labelling that’s changed I think you can still use the existing Amazon listing, because that’s what happens when my suppliers update their labelling but don’t need to create a new GTIN (no packaging size or weight change). All the sellers of this product continue using the same listing and over time the images get updated to the new packaging.
Seller_Wqg5EgqxuOwDD
The biggest issue is if there are other sellers on the listing. If there are then you need to create a new listing with the new packaging. If no one else is on the listing then simply update it with the new info.
Seller_z6B2L9xab6HlP
I’m completely with @Sansar on this one.
Need a new listing:
- a material change to the packaging i.e. the customber buys the item because the product and the packaging (e.g. a gift boxed product)
- the packaging size has changed by more than the GS1 guidelines, then a new GTIN is needed, and so a new ASIN
- the product and packaging weight combined changes by more than the GS1 guidelines, then a new GTIN is needed, and so a new ASIN
- the product itself has changed in some way so is considered a new product by GS1 so a new GTIN is needed, and so a new ASIN
Don’t need a new listing:
- If none of the above apply, like appears to be the case with @Jwan
Seller_MaCn7NvTI3GGw
Well, I can speak from experience.
A product we sold was updated by the manufacturer. In fact they updated their whole range, with new “jazier” labels on the item.
These are liquids, in a bottle and the bottle labels were completely new.
Amazon had no issue changing the pictures, as the product had not materially changed. Just the outer packaging the product came in.
This was a range of 40 EANS.
Seller_rGtEcZnu0JTRD
Looks like its beat up @Kika day today. From my personal view I do not believe that a change in packaging makes the listing different, however I have had warnings from Amazon where a customer complained the item was different to what he normally received, and this was purely a very minor change in the packaging. The problem was that my customer was exporting the product, and the new packaging took it into a new class of shipping so cost him more to post, he opened an A-Z case and was fully refunded. All we had done is improved the packaging to provide the product inside with more protection. I also think that because the OP has not used a new EAN they would also not be able to create a new listing anyway.
Seller_rGtEcZnu0JTRD
I have been looking at our products, we sell a lot of Silverline branded product which Amazon also sell themselves, over the last 12 months Silverline has changed its packaging on 90% of the products, and yet Amazon is still selling from the same listings as they always have done, therefore if packaging changes are intended to have new listings, then Amazon certainly are not adhering to their own policies. I note the same applies to DEB products, total re-brand last year, all in the same listings as they were before hand.
