Urgent: Transparency-Enrolled ASIN Violated – No Enforcement or Support Resolution After Multiple Reports

Hello Sellers and Amazon Forum Moderators,

I’m reaching out here as a last resort after repeatedly trying to resolve an issue through official support channels with no success.

I have an ASIN that is fully enrolled in the Transparency Program. Despite that, I’ve discovered that multiple sellers are listing on this ASIN without applying Transparency codes, which is a direct and ongoing violation of Amazon’s own program requirements.

The Issue:

Amazon’s Transparency policy clearly states that once an ASIN is enrolled in the program, only sellers using valid Transparency codes should be allowed to list. In this case, that’s not happening. These sellers appear to be bypassing the system, and their listings are going live without any code validation or enforcement.

What I’ve Done So Far:

I reported the sellers through the “Report Abuse” function on the ASIN detail page.

I contacted Seller Support via Seller Central, explained the Transparency violation, and was told the matter should be handled by the Brand Registry team.

I then contacted Brand Registry from the Rights Owner account, and they responded by telling me to go back to Seller Support, stating that actions can only be taken through the selling account.

The Frustration:

At this point, I’m caught in a loop — Seller Support points to Brand Registry, and Brand Registry points back to Seller Support. Both acknowledge the issue, but no enforcement action has been taken, and the unauthorized sellers continue to list on the Transparency-enrolled ASIN.

This is extremely frustrating. I’ve invested time and resources to enroll in Amazon’s Transparency Program with the expectation that it would protect my listings and customers from unauthorized or non-genuine inventory. But so far, the system is not being enforced, and I’m receiving only copy-paste responses from support channels with no clear path to resolution.

What I’m Asking:

Has anyone here dealt with a similar issue where Transparency protections were being bypassed?

Is there an actual escalation path within Amazon to get this to the Transparency enforcement team?

Can a forum moderator or someone from Amazon’s internal teams step in and help get this looked at seriously?

This is not a distribution complaint or a case of seller exclusivity — this is about a direct violation of Transparency policy that impacts both customers and the program’s credibility