Seller_Rkf2znCXtSZpI
When to stop advertising a product?
I have a product which has started selling reasonably well with sponsored ads.
The ads do though heavily impact margin.
Im thinking the best strategy is to keep going until the product has at least a 1st page ranking and then pause ad’s and see the reaction.
Thoughts?
Tags:Advertising
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2 replies
Seller_EHYOwAkoZV3Hb
You could always reduce your maximum bid and see what effect it has on your sales.
Essentially it’s trial and error.
No reason why you should stop ads, you just need to balance your spend against the reward.
You don’t see Coca-Cola ever not advertising because they’ve reached a position where everyone knows them. It’s that constant message so carrying on with your ads should only stop when it stops working financially for you.
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