Are product descriptions scraped for ranking?
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Seller_cJryKkHFp7jxo

Are product descriptions scraped for ranking?

So I just got off the phone with Amazon seller support, they stated that the keywords used in your product title and search terms keywords are the only keywords Amazon uses to determine whether or not you show for a specific term. I was always under the impression that using keywords in your product features and description fields are big ranking factors? Can anyone clarify if this is true or not?

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Tags:Keywords, Search
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Seller_LxmKM3xyFWe7g
In reply to: Seller_cJryKkHFp7jxo’s post

Yes product features and description fields do get indexed for ranking.

Want proof of this? Add a random combination of letters next to each other in your product features / description and then search for that random combination and you’ll see your listing show up.

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