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Brand Approval issues
We are experiencing serious issues with your approval staff arbitrarily rejecting brand approval requests.
We have been calling and emailing them for weeks to get approval to sell a brand on amazon. They are saying the GTIN is not associated with Sovereign despite us providing definitive proof to the contrary via GS1.
They ask us for information we have already provided, which we send immediately, including brand approval letter, invoices and IPO registration certificate. They then ask us for the same information again.
When we do the call back option, the person on the phone will say the decision to reject was wrong and that we should be allowed to sell. They say they will contact the team but then it gets rejected again.
We are really struggling and don't know what to do.
8 replies
Seller_le0VlrBRrdzCG
Dear Seller,
Thank you for sharing your concerns. For persistent issues with brand approval, we recommend the following steps:
1. Ensure all documents, including GS1 certificates, invoices, and IPO registration, are clear and complete.
2. Open a detailed case in Seller Central under Help > Contact Us > Products and Inventory > Approval Requests and include all proof provided.
3. Escalate the case if necessary by replying to the case thread and requesting a senior associate review.
For critical delays, consider emailing seller-performance@amazon.com with your case details. We understand your frustration and hope this resolves your issue.
Kind regards,
Seller_cQyTiG0iDFA1K
Hi
Thanks for your response. We have already done this to no avail. It's like the team are unable to read at this point!
I tried emailing seller-performance@amazon.com but it bounced back immediately: Thank you for submitting your appeal. This email address no longer accepts incoming messages, and emails sent to this alias will not be reviewed by Amazon.
Seller_jl813KouUrsth
We are also having great difficulty with the Brand Registry team. I have been trying on and off for more than a year to register my brand. Every time i send an appeal or a message to the team i get what seems like an automated response. I sometimes have to wait 3 days for this response. The response lists a number of reasons why my brand has been rejected but i can never find out from Amazon the exact reason why and how i can go about fixing whatever the issue is to finally get approved. It is so frustrating and so draining, it makes me want to give up! Can somebody please help from Amazon?
Ezra_Amazon
Hi @Seller_cQyTiG0iDFA1K,
Are you still facing this issue? If so, could you let me know the Brand Appeal case number so I can help?
Best, Ezra.
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