Hi all,

I’ve been selling on Amazon for nearly 4 years, and I’ve never seen anything like this before.

About two weeks ago, I had two high-impact IP complaints successfully removed from my account. Normally, when that happens, your Account Health Rating (AHR) increases accordingly — and that’s exactly how it’s always worked in the past.

But not this time.

Since those two removals, my AHR has been dropping every single day — from 588 down to 444, with absolutely no new violations or changes on my account. Today alone, it dropped by 16 points. And it keeps going down.

Now, I know that if your sales volume drops, your AHR might dip slightly — maybe 8 points in a month. That’s normal and acceptable.

But I’ve lost over 140 points in two weeks. That’s the equivalent of having two new high-impact violations added, not removed. It’s as if Amazon’s system is treating the removal of those IP complaints as if I’ve received two additional ones.

I’ve created numerous cases with Seller Support. Unfortunately, their responses are copy-paste, policy-based non-answers that don’t address the issue at all. I’ve been told to read documentation I already know by heart. There’s no investigation, no escalation, no explanation — just empty responses.

I even contacted Executive Seller Relations via email, and I received a completely off-topic response about how to appeal a deactivated account… even though my account isn’t deactivated and that wasn’t what I asked. It’s like nobody is actually reading the messages.

To try and put it in simple terms (for Amazon staff who might be skimming this):

Johnny has 588 apples (AHR points). He throws out 2 rotten apples (IP violations removed).

Logically, Johnny should now have more apples, or at the very least, not fewer.

But instead, Johnny wakes up each day to even fewer apples — now at 444, and dropping by 16 more today.

Johnny asks why. Amazon gives Johnny a fruit policy handbook and walks off.

It’s starting to feel like there’s no end to this, and I’m seriously concerned that the system will just keep draining points until my account is deactivated — for doing absolutely nothing wrong.

This is not just a technical glitch anymore — it’s affecting my business, my mental health, and my trust in this platform. I’ve been on Amazon long enough to know when something is broken, and this is absolutely not right.

If anyone at Amazon is reading this, please — help.

And if any other sellers have experienced something similar, I’d love to hear your stories, because right now I’m just left watching my AHR evaporate without cause.