New product title requirements effective as of January 21, 2025
We’re updating our product title policy to standardise listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬ and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting on January 21, all title changes will be subject to the updated policy and you’ll be able to view and fix any non-compliant titles in Manage all inventory.
Additionally, we’ll provide override suggestions for non-compliant titles to brand owners in Review listing updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
For more information, including character limits by product category and store, go to Product title requirements .
New product title requirements effective as of January 21, 2025
We’re updating our product title policy to standardise listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬ and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting on January 21, all title changes will be subject to the updated policy and you’ll be able to view and fix any non-compliant titles in Manage all inventory.
Additionally, we’ll provide override suggestions for non-compliant titles to brand owners in Review listing updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
For more information, including character limits by product category and store, go to Product title requirements .
27 replies
Seller_FQHkqHJI5SqTh
! and especially ? are frequently correctly used in many book titles that wouldn't make sense without it, Who's Afraid of Virginia Woolf? for example.
Will these titles be removed from the catalogue?
Seller_LrOi5Val3Iifg
It would be good if we were able to change titles
Seller_AlYpsVHv0gj21
I am surprised that there has been so little comment on this thread in view of the potentially massive impact on some sellers.
Seller_ZQyopdiwkUHOZ
Not allowing a certain word more than twice is exactly the kind of one size fits all rule that is destroying the catalogue.
Besides which, do we really expect the bots to know the difference between an item with lot, charlotte, slot all in and an item with ergonomic chair, comfy chair, gaming chair?
Seller_i38MVIJDH23AY
Looks like the end of Na Na Na dolls. There is no way the Amazon bots will be able to cope with the same word 3 times in a row.
Seller_CaLuDGa8aUCi3
If we follow the guidelines are we going to be at a disadvantage from those sellers who don't? Cramming in keywords surely increases visability.
Seller_K8edOfPu9HEmN
Go on then...Spill the beans....How do you change a title? Been trying for years on several listings and never been able to change anything.
Seller_6HfoDANOeFgjn
Day & Night Cold & Flu Medicine Combo Pack Softgels, Daytime & Nighttime
in above title Day and Daytime is compliant?
and also, night and nighttime?
New product title requirements effective as of January 21, 2025
We’re updating our product title policy to standardise listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬ and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting on January 21, all title changes will be subject to the updated policy and you’ll be able to view and fix any non-compliant titles in Manage all inventory.
Additionally, we’ll provide override suggestions for non-compliant titles to brand owners in Review listing updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
For more information, including character limits by product category and store, go to Product title requirements .
New product title requirements effective as of January 21, 2025
We’re updating our product title policy to standardise listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬ and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting on January 21, all title changes will be subject to the updated policy and you’ll be able to view and fix any non-compliant titles in Manage all inventory.
Additionally, we’ll provide override suggestions for non-compliant titles to brand owners in Review listing updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
For more information, including character limits by product category and store, go to Product title requirements .
New product title requirements effective as of January 21, 2025
We’re updating our product title policy to standardise listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬ and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting on January 21, all title changes will be subject to the updated policy and you’ll be able to view and fix any non-compliant titles in Manage all inventory.
Additionally, we’ll provide override suggestions for non-compliant titles to brand owners in Review listing updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
For more information, including character limits by product category and store, go to Product title requirements .
27 replies
27 replies
Seller_FQHkqHJI5SqTh
! and especially ? are frequently correctly used in many book titles that wouldn't make sense without it, Who's Afraid of Virginia Woolf? for example.
Will these titles be removed from the catalogue?
Seller_LrOi5Val3Iifg
It would be good if we were able to change titles
Seller_AlYpsVHv0gj21
I am surprised that there has been so little comment on this thread in view of the potentially massive impact on some sellers.
Seller_ZQyopdiwkUHOZ
Not allowing a certain word more than twice is exactly the kind of one size fits all rule that is destroying the catalogue.
Besides which, do we really expect the bots to know the difference between an item with lot, charlotte, slot all in and an item with ergonomic chair, comfy chair, gaming chair?
Seller_i38MVIJDH23AY
Looks like the end of Na Na Na dolls. There is no way the Amazon bots will be able to cope with the same word 3 times in a row.
Seller_CaLuDGa8aUCi3
If we follow the guidelines are we going to be at a disadvantage from those sellers who don't? Cramming in keywords surely increases visability.
Seller_K8edOfPu9HEmN
Go on then...Spill the beans....How do you change a title? Been trying for years on several listings and never been able to change anything.
Seller_6HfoDANOeFgjn
Day & Night Cold & Flu Medicine Combo Pack Softgels, Daytime & Nighttime
in above title Day and Daytime is compliant?
and also, night and nighttime?
Seller_FQHkqHJI5SqTh
! and especially ? are frequently correctly used in many book titles that wouldn't make sense without it, Who's Afraid of Virginia Woolf? for example.
Will these titles be removed from the catalogue?
Seller_FQHkqHJI5SqTh
! and especially ? are frequently correctly used in many book titles that wouldn't make sense without it, Who's Afraid of Virginia Woolf? for example.
Will these titles be removed from the catalogue?
Seller_LrOi5Val3Iifg
It would be good if we were able to change titles
Seller_LrOi5Val3Iifg
It would be good if we were able to change titles
Seller_AlYpsVHv0gj21
I am surprised that there has been so little comment on this thread in view of the potentially massive impact on some sellers.
Seller_AlYpsVHv0gj21
I am surprised that there has been so little comment on this thread in view of the potentially massive impact on some sellers.
Seller_ZQyopdiwkUHOZ
Not allowing a certain word more than twice is exactly the kind of one size fits all rule that is destroying the catalogue.
Besides which, do we really expect the bots to know the difference between an item with lot, charlotte, slot all in and an item with ergonomic chair, comfy chair, gaming chair?
Seller_ZQyopdiwkUHOZ
Not allowing a certain word more than twice is exactly the kind of one size fits all rule that is destroying the catalogue.
Besides which, do we really expect the bots to know the difference between an item with lot, charlotte, slot all in and an item with ergonomic chair, comfy chair, gaming chair?
Seller_i38MVIJDH23AY
Looks like the end of Na Na Na dolls. There is no way the Amazon bots will be able to cope with the same word 3 times in a row.
Seller_i38MVIJDH23AY
Looks like the end of Na Na Na dolls. There is no way the Amazon bots will be able to cope with the same word 3 times in a row.
Seller_CaLuDGa8aUCi3
If we follow the guidelines are we going to be at a disadvantage from those sellers who don't? Cramming in keywords surely increases visability.
Seller_CaLuDGa8aUCi3
If we follow the guidelines are we going to be at a disadvantage from those sellers who don't? Cramming in keywords surely increases visability.
Seller_K8edOfPu9HEmN
Go on then...Spill the beans....How do you change a title? Been trying for years on several listings and never been able to change anything.
Seller_K8edOfPu9HEmN
Go on then...Spill the beans....How do you change a title? Been trying for years on several listings and never been able to change anything.
Seller_6HfoDANOeFgjn
Day & Night Cold & Flu Medicine Combo Pack Softgels, Daytime & Nighttime
in above title Day and Daytime is compliant?
and also, night and nighttime?
Seller_6HfoDANOeFgjn
Day & Night Cold & Flu Medicine Combo Pack Softgels, Daytime & Nighttime
in above title Day and Daytime is compliant?
and also, night and nighttime?
