PPC campaign running out of daily budget
i had a daily budget of £80 for my PPC manual campaign… started running at 9am for a number of keywords my budget run out around 3pm, i raised it to £250 and it run out wihin an hour, spoke to amazon and they said its from someone multiple clicking your listing, all sounds very dodgy like someone trying to make my budget run down to get my listing off, i raised daily budget again and within 30 min it had gone again. Has anyone had any experiance of this and is there nothing i can do? its so disheartening
10 replies
Seller_amUAzjvL5uIzu
£80 gone in 6 hours with presumable no sales,so you decide to throw more money away twice.An expensive lesson
hopefully your learn not to make the mistake again.
Seller_lljyzgTxr5fgI
£80 a day? And then you raised it to £250? Did you get thousands of pounds worth of sales because if you didn’t, that’s just wasted money. Something tells me your PPC manual campaign isn’t working. We don’t advertise…anywhere. We don’t have any special shops like Ebay store. We don’t aspire to Buy Box. We don’t even have a website. We sell on here (95%) and Ebay (5%) and make a good living. Personally, I would seriously rethink what I was doing with my money 
Seller_z6B2L9xab6HlP
If there have been no sales, then you’ll probably need to target your keywords a bit better. For my campaigns I don’t use any single keywords, all of them are multiples, and the bid is usually about £0.50 pc:
- wooden shoe rack
- wood shoe rack
- shoe rack wood
- shoe rack wooden
- red shoe rack
- shoe rack red
- shoe store red
- red shoe store
- wood shoe store
- etc…
It might be best to start off with an automatic campaign as you’ll then be able to access the search terms that people are using to find your product. There might be another way to access them without running an automatic campaign but I haven’t found it.
Seller_0wTxwqWmX6wBE
Google put controls in place some years ago on their platform to stop competition from clicking the ad revenue away.
All a competitor need to do is F5 the screen to refresh and click on an ad again, each click chews away
at the budget. Very unfair and a waste of money if that’s what’s happening.
Seller_G3nxbOE2aKTGK
We’ve always been advised by Amazon to have an ACOS under 20% otherwise the campaign isn’t worth running. The only time it would be worth running over 20% is if you were aiming for brand/shop awareness rather than sales.
Definitely a different tactic needed in your situation.
