Bronze, Silver, Gold rankings
Recently discovered that Amazon rank thier sellers in a similar way to teh other place, by Bronze, Silver etc. Not sure if public knowledge or not?
Found out via a screen shot that SS sent me of soemthing, shows up in the top right hand corner of their screen. Anyone know any more about this?
My thoughts are this ranking might give the seller higher authroity with regards to support, reports etc?
5 replies
Seller_zWhFURNhcbesd
Sounds terrible! But then again, most companies have this kind of ranking amongst their customers and suppliers. It is not always as clearly stated as A, B and C customers but a mental note is there.
So the lower the ranking, the higher risk of being handled by a bot?
Seller_Nz2MTqwBLe52k
if it is true - Id like to know what it is based on ? ie revenue earned or trouble caused !!
Seller_EJIX7rqDNQJi2
The ranking system was reported to be discontinued in 2017, but sellers used to be able to achieve different statuses with advantages (and additional requirements in return) such as Bronze, Silver, Gold or Platinum.
I also have a screenshot showing the account status, I am not sure if I would be able to publicly post it here, as it is something to be an inside-Amazon matter.
While the rank is still shown in seller accounts, there are basically no advantages.
In July 2017, there was a notice in the Seller Central stating:
”Amazon is transitioning Gold and Platinum sellers to the standard storefronts.”
Here is an article on the subject (from 2014), when it was still applicable:
https://sellerengine.com/what-is-amazon-platinum-seller-status/
And a thread, of which there are many after searching on Google:
https://sellercentral.amazon.com/forums/t/how-to-become-platinum-and-gold-sellers/223861
Seller_toP3nL5zuCfTz
It’s weird. I never quite expected this and as bad as it sounds, for a company the size of Amazon, it does make sense.
If a seller with 100k a month sales revenue has an issue, in a business sense, the time helping this seller resolve their issue is a more profitable use of time than helping a seller doing say 1k a month revenue.
If you have 1 product, you might be a noob more likely to come across an issue but their persistence will give them experience and thats how things have to be. If you have 50 products, you’re going to need people to manage your admin/account problems more than a noob will and it makes sense for Amazon to invest more in that than it would for a seller who makes them far less money.
It’s strange you say that because when I first started on Amazon, I got suspended for a few reasons which boiled down to being inexperienced and not really knowing what I was doing. It took OVER A YEAR of constant battle with seller performance to reinstate my account. A few weeks ago I got my account suspended for a minor-medium policy violation and I had my account reinstated within only 10h of submitting my action plan.
You could say the difference in time it took to reinstate then vs now is a result of me now knowing how to deal with it and the fact that I know how to write a perfect action plan now, however I can’t say it would have caused such a huge difference. I do feel that with my last case, they did prioritise it and sort it immediately rather than putting it to the back of the queue as I am a 5 figure per month seller, compared to when I was a noob and making a mere few hundred a month when they took an age to help me resolve it.
I defo am not surprised by this and suspected as much myself
Seller_PtSZDCRO4f7e5
EBay used to have bronze silver and gold as you guys probably know.
10%/20%/30% off fees till they took it down.
Damn capitalism. 
