Hello everyone,

I'm currently facing an issue with Amazon's system regarding the sale of a product containing Nicotinamide Mononucleotide (NMN). The problem stems from the fact that NMN is not classified as a novel food in the UK, nor is it subject to any restrictions there. This differs from the EU, where it is regulated differently. The situation in the US is also distinct, but as we're not planning to sell this product overseas, we believe Amazon's treatment of our listing is unfair.

Many products containing NMN are currently being sold on Amazon's platform. Some sellers have simply altered their titles and ingredient lists, and their listings remain active. Today, I even found an ASIN that openly displays NMN in its title, bullet points, and images, yet it's not restricted.

While we've decided not to sell this item on Amazon anymore, we're concerned about the apparent inconsistency in enforcement. Why are other sellers allowed to list similar products while we're prohibited? Isn't this discriminatory?

I've submitted all necessary documentation to support our position, but I consistently receive generic, copy-pasted responses. Initially, our listing was reinstated without issue, but it was subsequently suppressed and then deleted, negatively impacting our account health.

There's no information available on the UK Amazon help and guide pages indicating that this ingredient is prohibited. Why isn't there an option to check ingredients beforehand to avoid such "violations"? Why does the support team seem unable to comprehend our explanations or examine the evidence we provide? They haven't been able to offer any official documentation or webpage to support their decision.

This situation is frustrating and confusing, and we're seeking clarity and fair treatment.

Thank you @Seller_Huz6FT08OxHAR@Seller_TSXM2A5nxWSuH

if anyone want to look the case ID: 10561379862

We have removed the banned ingredient from the product but Amazon will not let us reinstate, regardless of providing evidence that the product does not include the banned ingredient.

Cannot get through to anyone at amazon. Have been trying to get the product reinstated or relisted for over a year.

Help!

I have had two product listings removed due to the following issue highlighted by Amazon:

"This product has been identified as a food supplement that does not contain ingredient information in the ingredients attribute field. The sale of such products is prohibited on Amazon.co.uk. In order to reinstate ASINs that have been suspended, please complete the ingredient information in the ingredient field."

I opened a case and provided the ingredient information, but the appeal was rejected by Amazon with no explanation other than: "Kindly update the ingredient attributes."

I still don’t understand how this happened because I included all the ingredients during the listing process. How can they claim the ingredients are not mentioned? Can someone explain if the "ingredient attribute" means something different from simply providing the ingredient details? Or does it mean exactly what I think—listing all ingredient details?

The Seller Support team has been unhelpful. If any other brand owner has experienced this issue, please assist. I have repeatedly informed them that I cannot make any changes from my end because the ASINs are inactive.

Can someone please help? This issue has caused significant delays in our business operations.