I've been trying to get clear guidance on how brand gating works for FBM sellers under Amazon Brand Registry, but responses from support have been vague and generic.
From what I understand, Amazon suggests reporting unauthorized sellers when issues arise, but there doesn’t seem to be a proactive way to control who can sell under our brand.
Does this mean we have to wait for a violation before Amazon will take action?
Additionally, do brand owners have the right to approve or decline sellers who want to sell our products or map to our listings? Or does Amazon decide this without our input? If there is a process for this, why isn’t it clearly outlined in Brand Registry?
I feel this issue is often sidelined without a transparent solution, and I’d like to hear from other brand owners on how they’ve handled it.
@Seller_BlIVJdYD3zD3G
Has anyone successfully gated their brand before unauthorized sellers appeared? If so, what steps did you take? Looking forward to insights from experienced sellers.
