Hi everyone,

I own my products and have already registered my UPCs with GS1. However, I do not have a trademark registered with the USPTO yet. I want to list my products under my brand, but I’m unsure whether I need to go through Brand Approval or if there’s any way to qualify for Brand Registry without a USPTO trademark.

Can I still list my products under my brand name? Or would I need to get a trademark first to be eligible for Brand Registry? Any guidance on the best approach would be greatly appreciated!

Thanks in advance!

I have a few questions concerning trademark registration and Amazon Brand Registry:

Listing Different Items: Can I sell various items under the same brand name on Amazon, even if some of these items are not covered by the specific trademark classes under which I registered my brand?

Proof of Trademark Classes: Does Amazon require proof that my trademark registration includes specific classes for the products I list?

Brand Protection: If Amazon allows me to list products that fall outside the registered trademark classes but under the same brand name, will Amazon still provide protection for these listings?

Thank you for your assistance.

My brand is in USA and now I want to sell my products on UAE also using the same trademark, is it possible