Your account has been deactivated/Suspended You are not approved to list items under this brand
Hi all,
I am fairly new to selling on Amazon, all was going well and then this morning received the below notification.
Before listing the product mentioned, I entered the ASIN when adding a product on my inventory and there was no mention it was a restricted product to sell. I also use BuyBotPro, which gives an indicator (i understand this is not certain) about how likely a product is restricted.
I actually purchased the 1 item from Homebase and checked on the Amazon Seller App and it said I was eligible to sell it. The listing has been live in my inventory for 1-2 weeks now.
Can anyone provide any advice on the best cause of action to try and resolve this and get my account unsuspended? I never meant to break the rules and I do try and check before listing Items to ensure no problems. Any help/advice you could give on the best way to proceed is greatly appreciated.
Thank you.
"Hello,
Your Amazon Seller account has been temporarily deactivated. Your listings have been removed. Funds will not be transferred to you but will be held in your account while we work with you to address the following issue.
Why is this happening?
You have listed items under a brand that you are not approved to sell. This is a violation of our policies. There are pre-approval requirements to sell the brand listed below. In order to ensure that customers can shop with confidence on Amazon, we may require sellers to obtain additional approval to list certain products and brands.
You can learn more about Amazon’s policies regarding listing approval requirements in Seller Central Help:
– Categories and products requiring approval (sellercentral-europe.amazon.
com/gp/help/G200333160)
– Category, product, and listing restrictions (sellercentral-europe.amazon/gp/help/200301050
– Policies and Agreements (sellercentral-europe.amazon
/gp/help/521)
You are not approved to list items under this brand:
Philips
Examples of listings:
ASIN: B01IC94CIQ
Title: Philips LED 3 W S14D Cap Architectural Tubular Light, 300 mm - Warm White [Energy Class A+]
How do I reactivate my account?
To reactivate your selling account, please send us the following information:
-
Copies of invoices or receipts from your supplier issued in the last 365 days for the ASINs listed below
– These documents should reflect your sales volume during the last 365 days.
– Please include contact information for your supplier, including name, phone number, address, and website. We may contact your supplier to verify the documents. We will maintain the confidentiality of your supplier contact information.
– You may remove pricing information, but the rest of the document must be visible. For ease of our review, you may highlight or circle the ASIN(s) under review. -
A plan of action that explains:
– The issue(s) that you believe caused the above policy violation to occur.
– The actions you have taken to resolve the issue(s) that caused the above policy violation to occur.
– The steps you have taken to prevent future policy violations from occurring.
Here are a few things to consider as you create your plan:
–Sourcing: Are you sourcing the product from a trusted supplier?
–Listing: Is the product accurately described on Amazon? Have you ensured that there is no ambiguity and the customer is well informed?
–Packaging: Is the product in its original packaging as listed on Amazon?
– Shipping: Have you taken all appropriate steps and quality checks to ensure that the product is stored, packed, and shipped appropriately?
–Review your communications from buyers to better understand the issues.
–Be as specific as possible in your plan.
–Do not limit your plan to issues with specific orders.
You can only send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered.
How do I send the required information?
Please submit this information by clicking the Appeal button next to this message on the Performance Notifications page in Seller Central (sellercentral-europe.amazon/gp/customer-experience/perf-notifications.html).
What happens if I do not send the requested information?
If we do not receive the requested information within 17 days, or after two unsuccessful appeals (whichever occurs sooner), we may not allow you to sell on Amazon. Failure to successfully appeal this decision may result in payments being withheld.
We’re here to help
You can get help creating your plan in Seller Central Help (sellercentral-europe.amazon/gp/help/200370560). You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-investigate
Has your account been deactivated in error?
If you believe there has been an error, please submit an explanation. Your explanation should include the following information:
– How your account has not violated our policy regarding Categories and Products Requiring Approval (sellercentral-europe.amazon/gp/help/G200333160)
– Evidence or examples that demonstrate that you have received approval to sell the brand mentioned above
Sincerely,"
6 replies
Seller_BS5lg2keRs2QO
The quick answer is to send them a 3-part Plan of Action as they have requested.
The longer answer is that you bought an item from a retail store and then listed it, presumably as new, which means you don’t have an invoice that Amazon will accept. You cannot buy from retail and then list them as being new.
So you will need to submit a PoA accepting fault and setting out how you are now going to source stock from authorised suppliers and that you have removed non-compliant items.
Edit - to be clear, you will have to go through your entire inventory, not just the item they have flagged.
Seller_Wqg5EgqxuOwDD
There are a few things you now need to do:
Part A:
- Delete (not close) the listing for the specified asin
- Look at the rest of your inventory, both active & inactive and if any of it is retail arbitage you’ll either have to delete those as well or change their condition to used - like new unless you think you can get approval from the brand to sell them on Amazon. Some items, cosmetics for example cannot be sold as used, so that’s another consideration.
Once you’ve done that do you still have active inventory for which you can supply proper invoices? If not if you want reinstated you’ll have to buy 10 units of a product that is purchased either directly from the manufacturer or their authorised dealer. You will also need to get them to suppy you with a letter of authorisation.
Part B:
Write a plan of action. This should be in 3 sections:
-
What happened and more importantly why it happened. Amazon want to see that you realise where you went wrong and why.
-
What immediate steps you have taken to rectify the situation.
-
What long term steps you have taken to ensure it doesn’t happen again.
Until you’ve got all your ducks in a row there’s no point responding. You only get so many goes so best to try and get it right. Feel free to post your POA on the forum for further advice.
Seller_amUAzjvL5uIzu
Big mistake,dont buy from retail to resell on Amazon.
Seller_cDarHnP6PRJ0v
Hello @Ashbourne_Agent,
I see that you need some help with appealing the deactivation of your selling account for selling unapproved brands. Thank you for providing the email you received.
The notification you received from the Seller Performance Team has a detailed explanation of what is required from you. @Isabella and @Demel have provided very insightful feedback. Please take a look at their comments and I will also be shedding some light on what you else you can include below:
You mentioned that you sourced your product from a retailer and I’m assuming you did not get pre-approval from the brand owner. You need to include with the root cause why you sourced from this retailer rather than a reputable supplier along with why you did not get an approval.
Further, what actions have you taken to resolve the issue? Have you deleted the listing from your inventory? Have you gone through the remainder of your inventory to ensure that all items/listings are in compliance? Have you read our guidelines since it is a great start for you and what can you take away from reading those? Before listing a product, how do you actually ensure you’ve taken pre-approval from brand owner?
How do you plan on vetting your suppliers to ensure they are providing you with authentic goods, and how will you ensure you are receiving proper approval for these items? Staying up to date on all policies is a business practice that should always occur and not be neglected. How will you ensure that you are listing properly and no longer falling into these errors? What will your listing process look like moving forward?
For further reference, please refer back to the policy pages provided to you in your email from the Seller Performance Team.
Please feel free to post your appeal here prior to submitting it so the forums community can provide further assistance if needed.
Best,
Dhoni
Seller_Uh2qGhRCBs5uO
Hi guys, thank you to all who posted helpful and constructive feedback, I appreciate the help.
I’m in the process of drafting a response. One issue I think I might come up against is that I am unable to provide an invoice/receipt for the item. Does anyone have advice for this?
James
