Add Negative Keywords in Sponsored Brands Category

Hello everyone,

I’m running a Sponsored Brands campaign with Category targeting. However, in the Search Terms report, I only see custom search terms (Keywords) but no ASINs, which is confusing.

Additionally, I noticed that I can't add Keywords as negative targets, only ASINs.

Has anyone know how to add Keywords as negative targets in Sponsored Brands Category?

Any tips or guidance would be greatly appreciated!

Thanks in advance!

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1 reply

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Tags:Advertising, Keywords, Sponsored Brands

1 reply

Joey_Amazon

9 months ago

In reply to: Seller_FoHTLj6VNpEIr’s post

Hello @Seller_FoHTLj6VNpEIr,

Not sure I have the exact answer for your inquiry. However, when you have a moment please take a look ad the Amazon Ads Learning Console there you will find great information.

Hope this helps!

Thanks,

Joey

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