Suspended sellers account for inauthentic item

I recieved an email from Amazon today that my account has been suspended because of inauthentic item complaints. Please can someone kindly proof read my appeal? This is the email I recieved from Amazon, and underneath this is my appeal plan.

E Mail From Amazon:

Hello,

You currently may not sell on Amazon.co.uk because we received complaints about the authenticity of the items listed at the end of this email. Funds will not be transferred to you but will stay in your account while we work with you to address this issue.

To sell on Amazon again, please send the following information to seller-performance-policy@amazon.co.uk:

A plan that explains:
– The issue that caused the complaint
– Steps you have taken to resolve the complaint
– Details how you will prevent similar complaints

Here are a few things to consider as you work on resolving this:
–Sourcing: Are you sourcing the product from a trusted supplier?
–Listing: Is the product accurately described on Amazon? Have you ensured that there is no ambiguity and the customer is well informed?
–Packaging: Is the product in its original packaging as listed on Amazon?
– Shipping: Have you taken all appropriate steps and quality checks to ensure that the product is stored, packed, and shipped appropriately?

Please review your communications from buyers to better understand the issues. Be as specific as possible in your plan. Do not limit your plan to issues with specific orders. Get help creating your plan in Seller Central Help: (https://sellercentral-europe.amazon.com/gp/help/200370560).

Also include the following information for each ASIN:

– Copies of invoices or receipts from your supplier issued in the last 365 days. These should reflect your sales volume during that time.
– Contact information for your supplier, including name, phone number, address, and website.

You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. We may call your supplier to verify the documents. You may remove pricing information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier’s contact information.

We will review your plan and decide if you may sell on Amazon again. If you do not send an acceptable plan within 17 days, or after two unsuccessful appeals (whichever occurs sooner), we may not allow you to sell on Amazon. Failure to successfully appeal this decision may result in funds being withheld and any FBA inventory of the items that caused “inauthentic” complaints in Amazon European fulfillment centers may be destroyed at your expense.

You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-investigate@amazon.co.uk.

Learn more about our policies in Seller Central Help:
–Amazon Anti-Counterfeiting Policy (https://sellercentral-europe.amazon.com/gp/help/201165970)
–Policies and Agreements (https://sellercentral-europe.amazon.com/gp/help/521)

You can see the health of your account in the Performance section of Seller Central: https://sellercentral-europe.amazon.com/gp/seller-rating/pages/performance-summary.html

To talk to someone about this email, ask our Seller Support team to contact you (https://sellercentral-europe.amazon.com/hz/contact-us/performance).

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ASIN: XXXXXXXXXX

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Sincerely,

Seller Performance Team

Appeal Plan:

I understand that recently our performance as a seller on Amazon.co.uk has fallen below both Amazon’s and our own standards of quality. I believe that there are two main reasons why this has happened

1. The use of false product identification information, such as, the brand name.
2. Products not being authentic.
   I believe it is mainly because of not providing the listing with accurate product information, and the incorrect use of a brand name for a generic product, that we have recently seen an increase in intellectual property, product authenticity and product safety complaints.

Plan of Action: We are taking the following steps to improve our performance:

1. Remove all listings that have received complaints.
2. Review all listings to ensure that they all have an accurate product description, and make clear whether it is a generic item, or the branded item.
3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality.

In evaluating our selling practices, we found a mistake in our inventory upload file.

Our Plan of Action:
Our inventory file has been reviewed. All inventory that has received complaints have been deleted from the Marketplace. All of our inventory will be reviewed before being added to our inventory on Amazon. Please let us know what should be done to reinstate our Seller Account; we are looking forward to hearing from you.