Adding New Variation Themes

Hi All

Does anyone know how to get additional Variation Themes added to the upload templates?

For example, in the Office category the following are given as available themes (note: we know that the template is often out of date and contains errors - like the consistent inclusion of ‘accessory’ as a relationship type - it was removed as an option a long time ago, but it’s still there!):

• numberofitems
• LineSize
• Size
• Color
• material
• color-size
• MaximumExpandableSize
• PaperSize
• SizeName
• SizeName-ColorName

However, we need a theme something like ‘pattern’ or ‘style’.

A group of products we sell are identical except for a patter stamped on them. We need something to demonstrate something like ‘stamped with star’, ‘stamped with moon’, ‘stamped with planet’ etc etc.

Sellers often use size, colour or size-colour etc to do this. But if you’ve been caught by the variation policy police and been told to break these up or lose your account, you’ll know this is being checked on now - and if you do it you’re playing with fire.

We broke up our variations but Amazon give us no other theme options to re-combine them; and they are definitely products that need to be on one detail page - they meet all 4 of Amazon guideline for variation (see below). However, there simply isn’t a theme we can chose.

Amazon’s own guidelines for variation creations state:

1. Are the products fundamentally the same (i.e. the similarities of the ASIN’s design and function are so basic as to be hard to alter resolve, or overcome)?
2. Could the products share the same title?
3. Do the products vary only in a few, specific ways that do not alter the core essence and nature of the item (such as color or size)?
4. Would customers expect to find these products together on a single product detail page?

Amazon also state that their objective is to avoid having practically identical products appearing multiple times in search results - when a variation would combine them all. Our products appear everywhere so should be combined.

Any help would be appreciated.

Thanks