Transparency is a product serialisation service available for Brand Owners registered in Brand Registry who want to protect their products from counterfeiting. Each unit is labelled with a unique code, which customers can scan using the Transparency or Amazon shopping app upon receiving their product.

Transparency has added more customer engagement features to its code scanning experience. You can now surface more product information including videos, refer other products and highlight featured deals to customers when they scan the code.

Get in contact with the Transparency team to learn more.