product targeting Vs automatic targeting
which one is better product targeting or automatic targeting to achieve good results in sales
thanks
4 replies
Seller_HSvuKgkMn6xEz
Depends on your category, but these days, PPC is not that profitable. Besides PPC, just focus on Outside marketing. If you are an expert, then run manual ads with some potential keywords. If no expertise, then use the automatic way.
Danny_Amazon
Hello @Seller_JbJfbaxX8selr- and thank you for looking to the seller forums for some guidance on targeting methods, and I appreciate the prudent considerations shared by @Seller_HSvuKgkMn6xEz, as it may vary from seller to seller and product to product!
This Ads Academy video on how to Choose a targeting strategy for your campaign should help you determine the right approach for your products and experience, and the Advertising help page on Expanded product targeting may be relevant as you look to grow your campaign.
I hope my commenting also drives further traction to this thread so other advertiser's can weigh in based on their experiences, but thank you again for taking the time to post!
Best,
Danny
