Listing de-activated due to potential high pricing error

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Seller_GK5kQEXpZI6fr

Listing de-activated due to potential high pricing error

We've had one of our listings de-activated due to 'potential high pricing error'

ASIN is B0BFJX3XML

The MSRP for the product is £149.00 and all other retailers are selling at this price or close to it.

Amazon reckons we should be selling it for £50.00 which is less than the cost price.

@Ezra_Amazon Can you explain what is going on here?

I contacted Seller Support about this but got the usual automated useless bot response.

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16 replies
Tags:Listing deactivated
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16 replies
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Seller_QuM1AZgzfU9x4

That's the price Amazon were last selling it at in April.

Previously they were selling it at £95 for a steady 4 months before they dropped to £83 and then tanked to the £50.

Interestingly someone was actually selling it at £89 and undercutting Amazon for quite a while.

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Seller_ZVAz3d5lZuGid

I get these all the time (Book category). Apparently they look at the price across all marketplaces / platforms and want you to be cheaper !!

IMO this should not be allowed as bordering on price-fixing (personal opinion).

180
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Seller_AJxxLujbGDqaW

This whole area is yet another case of Amazon knowing nothing about what the BOT is doing and not caring, some of these can be high prices, some can be low, I can sell a pen for a reasonable €4.99 and it will be deactivated for being too high, the nearest seller could be £8 and it is still there.

Bear in mind that about a third of the Amazon catalogue has already been deleted by the BOTS for no reason at all, just AI gone mad and using keywords and algorithms to decide what is and what is not suitable, at the rate is going there will be no products left on Amazon as they will have all been deactivated by an AI mad algorithm driven super computer.

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Seller_5uBYL2LFkHdQM

Occasionally we get warnings about some items being priced too highly. We sell our own brand, which we make and no one else (on Amazon) sell. We set the prices and listing prices and they match what is on our own website too. I've no idea where they're looking to decide an item is priced too highly. All I can think is maybe they look at similar items and base it on that? For example, we sell clothing and they're maybe looking at a generic black polo and deciding our black polo is too expensive in comparison. Just a guess.

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Seller_pEXz19pDzWCEo

We get this on the odd occasion, despite none of our items being overpriced. Sadly Amazon is being used by some brands to clear excess stock and that is frequently sold at less than cost.

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Seller_tcjTAYWS9J4EP

This happened to me. Amazon selling something at £1.99 free postage which goes as a parcel so can't compete but deactivated because of this. Frustrating and agree, feels a bit like price fixing.

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Seller_Fg2fqaWOnEtha

There have been numerous listings where Amazon offered products at a very low price but had been out of stock for years. Officially, these items were listed as temporarily out of stock with an estimated delivery date six months later. Despite this, Amazon held the Buy Box. With recent changes, these "ghost offers" have been removed, but Amazon has retained those low prices as the maximum price. As a result, I have products that are small parcels, which I buy directly from the manufacturer for £4, but Amazon expects me to sell them for £2.80. I sell them on eBay because I have to sell them for at least £10 not to lose money.

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