What does a red X by "Featured Offer" mean?

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Seller_ov7tPznFfbE6R

What does a red X by "Featured Offer" mean?

Can someone tell me what this red X, I'm pointing at, means?

I go to the catalog page, and I see that I have the BB. But yet, I see this red X, on my inventory page.

Do I "think" I have the BB, yet I really don't? Am I seeing that I have the BB, yet others see someone else, and that's what this red X is telling me?

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It really appears that this is telling me I do not have the BB, yet when I browse there, I see me. Is this indicator notorious for simply being wrong, or is it accurate, and there's something I don't know?

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Tags:Feature Offer
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Seller_Iq8G0IA7I69uO

Only 1 SKU can win the Buy Box for an ASIN.

The Green Check on your SKU for the FBM offer is winning the Buy Box.

The Red X on your SKU for the same ASIN means your FBA offer is loosing the Buy Box probably because the FBM (fulfilled by Merchant) offer has the lower price.

The other Seller on your ASIN has a higher price and lower rating which may be why they lost the Buy Box.

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