Anyone got any thoughts on SEO between Amazon and own website?

The problem is that Amazon have a higher Domain Authority than your website ever will. So if you use the same content and images on your product pages that are on your website as the product pages you’ve listed on Amazon then Amazon will rank higher both on the web searches and image searches.

You can’t counter that even by using Google Search Console and submitting your newly published site pages before you even create the product pages on Amazon - it doesn’t matter so much to Google which site is the original content, what matters to Google is how useful the content is likely to be to the end-user based on their search intent, which in most cases with products is either research or buying intents, so your product is much more likely to be displayed on Amazon higher up the SERPS.

Normally you can counter the duplicate content issue by setting a canonical, or linking to the original content within the content on the duplicate page, but Amazon do not allow you to do this, or even allow you to reference your own website at all.

It’s not necessarily a bad thing, as you’ll have two listings on the SERPS, one which is Amazon and further down will be your website.

Google Search Console wont give you a duplicate warning as it is not a duplicate page on your site. Some cases may see your pages not showing on Google at all and Search Console may show that your pages haven’t been indexed because of the external URL.

I would suggest that you only display the basic information needed to sell the product on your Amazon product pages and have more in-depth product pages, with more images on your own website. Make sure your categorizing your product pages properly and setting good content on those category pages, which interlink between other products within the same category on your website.

Best of all, by creating blog posts on your website, that relate to the topic of your product/s this is much more likely to drive traffic to your website than a product page ever will and you can capture the customer during their research intent phase and convert them to a buyer before they start googling to buy the product.

However, if you write good Amazon product pages with good images, you’re more likely to get sales there, which can help drive further sales and give you a good Amazon sales rank, (more sales equal even more sales) which can give you a solid sales channel going forward while you’re able to sell on Amazon until you get suspended for not keeping a customer happy. But until that day, after you’ve sold your soul and gone into deep depression, constant anxiety and have no real life, sales should be good.

It’s good that you’re not putting all of your eggs in one basket, as you’re much more likely to have good solid sales channels and if or when one of those channels drops in sales (or stops suddenly) you’re still able to operate a business unlike the many thousands of people you can read about here on these forums who didn’t broaden their scope and panic when things come to an end on Amazon.

Basically - focus on your own website as the priority. Grow that, only link to that on your social profiles or any advertising and don’t promote your Amazon store at all, otherwise your efforts will only help drive sales to competing products and your efforts may be wasted if / when your Amazon store ends.

Good luck!