Brand name is same as store name

Hello @Seller_gGVKOMA3vhVeO,

My name is Dougal from the Community Manager Team and I would be happy to address your question. The very short answer is, it depends, but only in a few specific case types.

I also want to clarify, are you asking about your display name (or storefront) or Amazon Stores that is created via the Amazon Advertising console and has a prerequisite of needing to be enrolled in Brand Registry?

If it is the latter, you can find a lot more info vis the Stores info page.

Please let me know if you need anything else.

Best, Dougal