Duplicate Listings on Amazon.co.uk – One Buyable, One Blocked (Unshippable) – Urgent Fix Needed-Ghost Listing

Hi everyone,

We’ve come across a frustrating issue affecting several of our listings on Amazon.co.uk and are hoping someone here has encountered something similar or can advise on how to resolve it.

Essentially, many of our FBM products (one example B085QDW2P4, you can see 2 versions of it) are appearing twice on the site. One version of the listing is fully functional and buyable, while the other version displays the message: "This item cannot be shipped to your selected delivery location. Please choose a different delivery location." The most concerning part is that sometimes the unshippable version ends up holding the Buy Box, which means customers are being directed to a product page where they are unable to make a purchase. Deliver to address is a regular UK postcode.

From our side in Seller Central, we only see a single offer per ASIN. There are no visible duplicates, and nothing appears to be suppressed, stranded, or inactive. This makes it impossible for us to identify and remove or edit the problematic version of the listing.

We’d really appreciate any help in understanding why this might be happening and how we can fix it. Why would Amazon show two listings when only one offer exists? How can we make sure the correct, buyable listing is the one that surfaces and holds the Buy Box? And is there a specific way to report this through support that will get attention and action? We already opened multiple cases but to no avail.

This issue is not only hurting our sales, but it's also creating a confusing and poor experience for customers. If anyone has dealt with this and found a solution, we’d be very grateful if you could share your experience.

Thanks in advance,