How to get Amazon to stop changing my brand to someone else's?

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Seller_MDXV06IWlI8ai

How to get Amazon to stop changing my brand to someone else's?

I’m after some advice on what to do next here to get Amazon to stop changing my brand on my products to a similar spelt brand/company which is nothing to do with me.

My products are Brand Registered, and this change happens automatically and incorrectly I’ve learnt due to what Amazon call ‘brand normalisation” where they remove the common but “special character” in my brand name/trade mark (the &) due to some automatic process. Amazon also makes similar changes such as variations of capitalising the letters in the brand name, which also unlinks the brand, completely automatically overnight and at random. This is rare on any given products but will happens once a year or so on each product. This means all my variations break, as I have products under what the system thinks are different brands, but with different capitalisations and with/without the & symbol. It is as crazy as it sounds.

95% of my products are usually totally fine, but every few months one or two products “break” in this way and my brand name is changed to something else, usually this one other company with a similar but different brand name, and my products then link to their storefront.

Seller Support and Brand Registry Support are useless - they give answers which do not work such as “do a file upload” (does not work as it thinks the products are someone else’s brand), simply edit the brand field (no changes apply for the same above reason), “contact the brand owner to request a change” (I am the brand owner, and simply want to correct my brand and not change it) and several other answers which miss the point. I get the feeling most support people on the phone manage to understand the issue but are stumped in regards to how to actually fix this, and then dish out a template response to close the case. It happens virtually every time.

I have only ever got this fixed the 5-7 or so times this has happened over the past few years by either getting lucking with someone on the phone who immediately corrects the issue after in depth conversations (this has stopped recently, and all cases are written down and transferred to either the catalogue team or brand support, and then closed with a template reply, resulting in useless responses similar to the above), or by emailing the managing director.

I have only emailed the MD once with a clear guide of the issue and they immediately fixed this. I hate to do this and have only emailed them for the second time this time it broke, as 6 weeks on with this issue I have got nowhere this time. A few days on I’ve not heard anything, but I presume this email address gets busy.

There are two questions here - 1) how can Amazon properly stop changing my brand at random and lock it as pr brand registry so no-one and no automated process can fiddle with it? And 2) how can I get my brand back to as per brand registry in the short term?

How would anyone else fix this critical issue, using a method I’ve not yet done? I cannot think of anything else. It is a ridiculous situation, all because Amazon’s systems likes to change the formatting of my very simply brand name. I’m at a total loss really. It really needs a human with the power to act to sort. Any advice for a clear way to simply get the above fixed would make my week. Thank you.

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12 replies
Tags:Brand Registry, Storefront
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12 replies
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Seller_x1xMSBwZsJrTE

Sadly Amazon have let the bots go mad and they couldn’t careless if it causes problems.

I’m banging my head on a wall with them myself because they have changed two pieces of info on some of my own brand listings. The listings have been there for six years with the correct info and Amazon have had no issue it.

Suddenly out the blue they make something up out of thin air, with no explanation of where they got their info from and they stick that on the listing instead… And now they want ME to prove to them what the correct info is.

All I get is the same copy & paste answer asking for ‘High-resolution product pictures showing’ the weight of the product… REALLY???

And ‘High-resolution product pictures’ showing the product is not waterproof?

They’ve even admitted that the listing says in two places that it’s not waterproof, yet they claim it is. I should know, I’m the manufacturer, what do they know? Have they tested it?

So basically they were happy with the listing for SIX years, but now because the bots suddenly decide something else, they believe the bots and I’ve got to waste my time trying to get the correct info back on there.

I feel like I’m stuck in a really bad version of Ground hog day

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Seller_MDXV06IWlI8ai

@Jessica is there anyone at Amazon who can take a look at this for me?

This needs proper human input from Amazon to sort. It’s a really serious issue. Another of my products had its brand name changed again yesterday.

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Seller_MDXV06IWlI8ai

@Jessica Now have another ASIN of mine where Amazon have stripped the & from my trademark name as per Brand Registry meaning my ASINs are now listed under someone else’s storefront.

It’s incredible that Amazon’s systems work like this and even more incredible that seller support can’t grasp what’s going on.

Is it really so hard to keep a Brand Registered ASIN’s brand field locked to what it should be in Brand Registry?

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Seller_MDXV06IWlI8ai

@Jessica
Any ideas how I can get Amazon to stop changing my brand to someone else’s due to an automated error?

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Seller_MDXV06IWlI8ai

@Jessica Please could you advise the process to get someone to look at this and correct the brand field of ASINs of mine which have been changed to a similarly spelt brand by Amazon?

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Seller_8UKUk3KMkFoqQ

Absolutely agree, there is just bots, definitely not a humans.

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Seller_P0DFFb2RGfOEI

Had this with some bullet points, and took me ages to get changed… editing the listing never worked, and ended up taking a screen shot of my product and highlighting the wrong info and creating a case…, and was changed almost instantly. maybe the luck on the day with the right person getting and responding to my case

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