Lots of keywords in the Product Name
Hi!
As you know, you can enter up to 200 characters in the Product Name. But should I use all the space? Does this affect the search for offers? Does using keywords in the title make sense?
Example.
I am selling a Winter Hat.*
Is it better to name the product simply and briefly:
BRANDNAME Men’s Fleece Winter Hat (34 characters)
or is it better to enter as many keywords as possible in the title:
BRANDNAME Winter Beanie Hat Man Woman Unisex Cap Snow Hats Fleece Waterproof Comfortable Breathable Soft Thermal Cuffed Black (126 characters)
Which way of naming products is better? Is there any benefit to naming products in the second way? Or are long titles hidden by Amazon?
Share your knowledge 
Best regards!
*This is not my product. This is just an imaginary example.
3 replies
Seller_DTufFoxJuMU0M
I would go somewhere in between
Make a good description of your product in the title - For instance Winter Beanie Fleece Thermal Unisex Black Breathable Hat.
Anything that might “sell” it from the product page.
For all the alternative search terms (cap, snow hat, comfortable, man, woman etc) stick them in search keywords.
If you do a search for something you will see how much room you have to be “noticed” on the search results, but I would guess most go by photos
Seller_KKcTTZzy6Jd6Q
It’s a bit of both.
I seem to recall Amazon said a while ago that titles over 120 chars in certain categories would be suppressed, I don’t think they ever said which categories.
Personally I would keep the title short but get as many words in “naturally” as I can.
Using your example:
BrandName Men’s Waterproof Cuffed Fleece Winter Hat, Black
Seller_4FA6gGZRszSxh
Thank you for your advice. I will follow them!
