Hi Sellers!
Do you have branded products that compliment each other well? If so, then Virtual Bundles may be another lever you can pull to increase your brands conversion!
Virtual Bundles allow customers to shop for products that go well together, making it easier to discover and buy more from your brand’s catalog. The virtual product bundles tool for FBA allows Brand Representatives to create 'virtual' bundles made up of two to five complementary ASINs that are bought together from a single detail page. This allows Brand Representatives to offer bundles without packaging items together or changing FBA inbound inventory.
Who is eligible?
This feature is only available to sellers who has a Brand Representative role assigned to a brand in Brand Registry. The seller must be internal to the brand and responsible for selling the brand in the Amazon store. If you do not have access to this feature, you have not been identified as a Brand Representative. Visit the Brand Benefit Eligibility page to identify as Brand Representative and gain access to virtual product bundles and your other brand-exclusive benefits.
Requirements:
The following requirements must be met to be eligible to be added to a virtual product bundle:
- ASINs must belong to a brand that you own and that is registered in Brand Registry.
- ASINs must have active FBA inventory in the 'New' condition.
- Virtual product bundles can be created only in the US Amazon store.
The following items cannot be included in virtual product bundles:
- Gift cards
- Electronically delivered products (such as digital music, video, and books)
- Renewed or used ASINs
Resources:
Virtual Product Bundles
Troubleshooting FAQ for virtual product bundles
Video: Group and Sell Products as Virtual Bundles
Let us know your experience with virtual bundles or any questions you may have!
