Different Variation Auto Merge and Reverted to Other Seller Parent ASIN
I am currently facing a recurring catalog issue related to product variations on Amazon. I have created two separate variation families, each with its own unique parent SKU and distinct parent ASIN. These were intended to represent two different product families with separate variations under each.
However, after setting them up, the system automatically merges both variation families into a single variation under one parent ASIN. This is not intended behavior, as each set of products should remain within its designated variation group.
To resolve the issue, I contacted Amazon Seller Support and was advised to delete both parent ASINs and recreate the variations from scratch. I followed this recommendation, carefully ensuring that each variation had its own unique attributes, parent SKUs, and ASINs. Despite this, the system continues to merge the two variation families into one.
The objective is to maintain two entirely separate variation families, each under its own parent ASIN, and prevent them from automatically merging.
Case ID : 17550359441
@Michelle_Amazon
@Rose_Amazon
@Sunnie_Amazon
@Jim_Amazon
@Danika_Amazon
@Emet_Amazon
@Cooper_Amazon
@Bryce_Amazon
6 replies
Seller_O96xeuysUYIZM
To create two separate parent families, use two different parent flat files. Create a variation theme, fill in all required fields, and make sure to remove all child variations from the old parent first or delete the old parent first and don't use the same SKU for the new parent.
Cooper_Amazon
Good Afternoon @Seller_4RHtEl3Y0dRz4,
I wanted to reach out to you on this discussion as I took a look at CASE ID 17550359441 and the latest update from Selling Partner Support as of May 8th, 2025 was: "We have completed our review and Appeal granted as these are valid variations of parent. Please allow 48 hours for child ASINs to be visible into family again."
Please let us know if the changes were made to your liking and the issue is now resolved. If you still have additional questions or concerns, please reopen CASE ID 17550359441 once more or reach back out to us here on the forums. Hope you have a lovely weekend and take care.
Sincerely, Cooper_Amazon
Cooper_Amazon
Good Afternoon @Seller_4RHtEl3Y0dRz4,
Our internal team has reached out to you on CASE ID 17767487231 in regards to why the variation updates are not going through.
Feel free to follow along with CASE ID 17767487231 and check in to see if there are any actions you might need to take to move the case along. Thanks for writing into us on the forums and please let me know if you have any additional concerns about the outcome of the case once it has been resolved.
Sincerely, Cooper_Amazon
