Competitor ASINs on My Ads & Suspicious Reviews - New FBA Seller
Hi everyone,
As a new FBA seller, I'm facing a frustrating situation and hoping for some community insight. My sales initially grew after listing, but have since plummeted while my ad budget is being drained daily with little return. I discovered competitor ASINs are appearing on my product listings, seemingly siphoning my ad spend. Amazon Ads has been "investigating" for over two months with no resolution.
Adding to this, I've noticed product ratings from individuals I can't verify as buyers – all legitimate reviewers are Amazon Verified Purchase. I reported this potential policy violation to Seller Central via email as advised, but haven't received a response. My current, unsustainable "strategy" is randomly turning my ads on and off to mitigate budget exhaustion.
Has anyone experienced similar issues or have advice on how to effectively address these problems with Amazon? Any help would be greatly appreciated!
3 replies
Seller_4zBzdtgCyS9EI
I recommend you spend 2-3 hours reading forum post. Then come back every week and spend an hour or two in the forum.
Seller_rI7BZIczK8iAC
These are payed ads. Do a research and you will see that this happens to ALL products on Amazon. Take the listing of a competitor and look if you see an ad just under this bullet points or a bit lower. That is completely normal and you can't avoid it. YOUR payed ad also shows up under your competitor's listing.
Nobody can this. First you NEVER know the name and the address of a buyer and second most buyers just use their first name or some fantasy name as "buyer name".
What kind of violation should that be? There is nothing to report. In contrary you risk an account suspension for misusing the system.
You don't need ads. Your listing shows up normally in the search without ads. If you see that you don't make any benefit don't waste your money with ads. If your product is among 20000 results, you would have to pay thousands to show up among the first ones. Do you want to pay so much? Of course you can, but I wouldn't. If a product doesn't have decent organic sales the game is lost on Amazon.
