ACOS stands for "Advertising Cost of Sales" on Amazon. It shows how much you spend on advertising compared to the sales generated, indicating the profitability of your ad campaigns.
A lower ACOS is generally better, but there is no single benchmark number that applies to all campaigns or brands. The ideal ACOS depends on factors such as product types, campaign goals, and the maturity of the products.
Generally speaking, if your ad spend is lower than your profit (after expenses and fees), you're making money, and you know how much you have left to spend on ads. For example, if you spend £5 on advertising and earn £100 for the entire month, your ACOS may look good, but you could have improved your business even more by investing more.
There are cases where a high ACOS is not necessarily a bad thing:
In these cases, a heavy upfront investment can provide long-term advantages.
Additionally, ACOS should be paired with another metric called TACOS (Total Ads Cost of Sales). TACOS takes into account not only sales from ads but also organic sales that could result from the overall advertising's halo effect.
Top tips to optimize ACOS:
Hello Sarah.
Where to look for TACOS for a specific product?
ACOS stands for "Advertising Cost of Sales" on Amazon. It shows how much you spend on advertising compared to the sales generated, indicating the profitability of your ad campaigns.
A lower ACOS is generally better, but there is no single benchmark number that applies to all campaigns or brands. The ideal ACOS depends on factors such as product types, campaign goals, and the maturity of the products.
Generally speaking, if your ad spend is lower than your profit (after expenses and fees), you're making money, and you know how much you have left to spend on ads. For example, if you spend £5 on advertising and earn £100 for the entire month, your ACOS may look good, but you could have improved your business even more by investing more.
There are cases where a high ACOS is not necessarily a bad thing:
In these cases, a heavy upfront investment can provide long-term advantages.
Additionally, ACOS should be paired with another metric called TACOS (Total Ads Cost of Sales). TACOS takes into account not only sales from ads but also organic sales that could result from the overall advertising's halo effect.
Top tips to optimize ACOS:
ACOS stands for "Advertising Cost of Sales" on Amazon. It shows how much you spend on advertising compared to the sales generated, indicating the profitability of your ad campaigns.
A lower ACOS is generally better, but there is no single benchmark number that applies to all campaigns or brands. The ideal ACOS depends on factors such as product types, campaign goals, and the maturity of the products.
Generally speaking, if your ad spend is lower than your profit (after expenses and fees), you're making money, and you know how much you have left to spend on ads. For example, if you spend £5 on advertising and earn £100 for the entire month, your ACOS may look good, but you could have improved your business even more by investing more.
There are cases where a high ACOS is not necessarily a bad thing:
In these cases, a heavy upfront investment can provide long-term advantages.
Additionally, ACOS should be paired with another metric called TACOS (Total Ads Cost of Sales). TACOS takes into account not only sales from ads but also organic sales that could result from the overall advertising's halo effect.
Top tips to optimize ACOS:
Hello Sarah.
Where to look for TACOS for a specific product?
Hello Sarah.
Where to look for TACOS for a specific product?
Hello Sarah.
Where to look for TACOS for a specific product?