PPC report. 7 Day Total Sales £ . Confused
Hi there, On campaign reports, I’m confused on how to work out the column headed ‘7 Day Total Sales £’ as the numbers stated don’t add up to my 7day sales or anything else related to my sales. Can someone please explain to me how this works? Thank you.
1 reply
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According to the Amazon help page on Campaign Metrics, when a shopper clicks on one of your ads, they track their activity after the click is registered in case the shopper comes back to purchase a product they clicked on previously.
The time period for measuring purchases after a click is called an attribution window. The standard attribution window for Sponsored Products is 7 days.
If a shopper returns to your product and purchases it within the attribution window, that sale will be included in your sales data.
”For example, if a shopper clicks your Sponsored Products ad on January 29 and purchases the product on February 3, this order occurred 5 days after the click on your ad and would be counted in your sales total.
If the current date is February 5, a month-to-date time range would not include the sales data for clicks generated in January, but a last-month time range would include this sales data.”
