Dayparting vs Running Ads All Day
My campaign works more efficiently at certain times of the day. I never stop my ad campaign by following a recommendation I received before. I hope this will positively affect the campaign score and the algorithm.
But in another article I read, I also saw a strategy called “dayparting”. This strategy is based on determining peak hours and running the ad campaign only during these hours and avoiding high CPC hours.
Which of these two strategies do you think makes more sense? I appreciate any help you can provide.
10 replies
Seller_D5flbbPBxRe82
I am also experimenting with this. I think it depends on the product. Some products, for example those purchased by commuters, may find sales more likely during lunch time, evening train commuter time, and then evenings. Products aimed at new Mothers may work better running all night when Mums are awake nursing? I think each Seller has to work out a strategy based on the product and likely purchaser. I don’t think there is one set rule.
Seller_0Gxud3QisW1y4
I tend to find to that i receive more orders on the evening so my strategy is to set the budget at £1.00 until the evening time then increase the budget rather than stopping. Anyone do the same? thanks
