Goodness, I am planning to launch a a brand on Amazon, and recently just got brand registry approval for my trademark and my first five ASINs set up. This morning at 2:40 am, I received the below email from Amazon, and I am very worried:
"We found that you have violated our Seller Code of Conduct policy. If this issue continues, we may deactivate your Amazon seller account.
Why did I receive this message?
We have taken this measure because we observed that you or someone acting on your behalf has requested to add a brand name that you do not own or have access to for a product we have deemed to be a generic product."
I believe I received this in error, and submitted and "explanation" in the form of my USPTO trademark registration document which clearly lists my email, LLC, and address as the owner, as well my supplier agreement that has both my brand name and LLC included, a invoice of the branded products I've placed a deposit for, and the USPTO email saying I've successfully submitted my documents for trademark registration.
However, I am incredibly worried about the future of this account. I don't know what could have flagged this error. I originally planned to send all my inventory to FBA, use the multichannel fulfillment for my other channels, and bet heavily on Amazon FBA sales and invest significantly in ads, but I would be devastated if my account were flagged for some other esoteric reason early into selling. This is especially in mind that I have a seasonal product, and cannot risk any account suspension.
I have been, and will continue to follow the seller guidelines closely. But I worry for the future of my account. Should I be worried? Should I not plan to send all my inventory into FBA for fear that since I've already someone been flagged once, my account is vulnerable to suspension?