FBA sell-through, how can it be improved?
My sell-through factor is exactly 1.0, which puts me into red.
But since it's calculated by dividing items sold in 90 days divided by average number of items in FBA during the same time, it pretty much means I'm (kind of) selling all the items I send in with 90 days, no? Example: 280 sold divided by 280 in stock equals 1. How can one sell more items than there are present? What is the magic?
Unless I totally misunderstand all this, the real inventory age of all items in FBA doesn't matter when the sell-through is being calculated, meaning if an item is 6 months old, it just counts as being present within the last 90 days. I keep a very close eye on my inventory age. There is very little older than 90 days, but it doesn't seem to matter for sell-through anyway.
Perhaps it matters that almost all of my items are single unit media items, but I wouldn't know how.
I'm not experiencing any issues or strict limits right now, but I'm wary of what might come, especially in the holiday season.
Thanks for any insight!
1 reply
Topher_Amazon
Hi there @Seller_2LQMd7u0WyTlL, I'll take a stab at this one.
As mentioned on the Inventory Performance help page (emphasis mine):
Maintain the right balance of inventory with your rolling 90-day FBA sell-through rate, which is your units shipped over the past 90 days divided by the average number of units on hand in our fulfillment centers during that time period.
In addition to the performance bar, two related metrics are displayed with your FBA sell-through rate on the Inventory Performance dashboard:
Units sold (past 90 days) are the total FBA units sold and shipped in the past 90 days.
The Improve sell-through button shows the number of ASINs that have an opportunity to improve sell-through. Click the button to go to Manage Inventory Health to see recommendations.
