Updated Appeal – Discontinuation of DURVET Brand and Commitment to Compliance
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Seller_bLifokDPcDKr3

Updated Appeal – Discontinuation of DURVET Brand and Commitment to Compliance

Dear Amazon Performance Team,

I hope this message finds you well.

Following up on our previous communication, I want to provide an update and clarification regarding the issues identified with the DURVET brand (ASIN B01LWTVGZ6).

After reviewing the concerns raised, I have made the decision to permanently discontinue selling DURVET products on Amazon. I acknowledge the importance of sourcing only through authorized distributors and maintaining verifiable documentation for all products sold.

Corrective Actions Taken:

I have removed all DURVET-branded inventory from my listings and fulfillment network.

I am terminating any association with suppliers who are unable to provide valid, brand-authorized documentation.

I am canceling all current and future plans to sell DURVET or any other unverified branded products.

Preventive Measures:

Going forward, I will only source products directly from brands or their verified authorized distributors.

I will request and retain proper brand authorization letters and unaltered invoices before listing any branded product.

I will implement strict internal checks to ensure all sourcing and documentation meet Amazon’s standards.

I will conduct regular compliance reviews to avoid any future violations.

I deeply regret the previous oversight and take full responsibility for the issue. I am committed to rebuilding trust with Amazon and adhering strictly to all compliance policies.

I respectfully request that Amazon consider reactivating my selling account, excluding DURVET products. I am ready to work closely with the Account Health team to ensure full compliance going forward.

Thank you for your time and consideration.

Sincerely,

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Seller_nRFmxiQg4EGrw

I assume that you got suspended for selling DURVET products without a verifiable supply chain and/or authorization from DURVET.

Sadly, Amazon has gotten very strict regarding selling improperly sourced items. They don't want a promise to not do it again, they want verification that the items you listed are authentic and authorized.

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Seller_kIukTwdhvntAp

"After reviewing the concerns raised, I have made the decision to permanently discontinue selling DURVET products on Amazon. I acknowledge the importance of sourcing only through authorized distributors and maintaining verifiable documentation for all products sold."

As they say, a day late and a dollar short as far as Amazon is concerned.

If @Seller_nRFmxiQg4EGrwis correct and you were suspended for IP violations, as it sounds, you started selling here about 10 years too late. Even 5 years ago (maybe even 3) you might have stood a chance, but no longer.

Amazon is now in a 'take no prisoners, shoot on site' mode of operation.

AMAZON AUTOMATIC REJECT FOR PLAN OF ACTION ON IP VIOLATIONS

Amazon is no longer letting people (successfully) appeal an IP violation. If you want to play Russian Roulette with a loaded Glock, go ahead, but your first violation notice will be your last.

This is from a few days ago. Wake up and start paying attention to the REALITY of selling here and not the pipe dreams spread by all the TikTok and YouTube shills making money off gullible people.

From @Emet_Amazon --

“As mentioned by both @Picks_by_Nisha and @NEVERLAST, you are welcome to write an appeal. I will have to warn that in most situations surrounding authenticity, we no longer accept a written plan of action. “

https://sellercentral.amazon.com/seller-forums/discussions/t/0b311008-d6ff-4633-bf35-2f43e3c04112?postId=c5907378-3703-44f3-9688-a6e63dc524b7

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