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Read onlywe want to launch a new product under one brand that we own. can we change the brand name of that one asin from abc to zzz later? both brands are own by us in case?
"can we change our brand name of one asin?"
Simple answer -- NO.
It would be no different than trying to go from 'generic' to 'branded'. The information is carved in granite and will not be changeable.
According to multiple posts from Amazon MODS it can't be done.
Start with this one from several weeks ago (as of 07/17/2023).
":What is the impact in enrolling in brand registry after listing your first product?"
In it @Sandy_Amazon stated quite clearly:
"Hello @bigbundytime
@C_W_Bt is correct that sellers will have to create new ASINs.
Please see the help page and look at the details under Policies for editing detail pages.
If you choose to re-brand a product you must create a new ASIN rather than update an existing ASIN. This is true even if the product is unbranded and does not change materially after the brand change. This includes adding a brand to a previously unbranded product. (emphasis added).
If you get lots of positive feedback on your generic listing, it could be damaging to delete and erase back to your trademarked ASIN, but this is a decision for you to make as you know your business and product the best.
If you have any additional questions please let me know.
Best,
Sandy"
Hi there @Seller_6HfoDANOeFgjn.
Per the Detail Page Rules Amazon will not accept major brand changes and you will need to create a new ASIN if there are substantial changes to the brand name:
If you choose to re-brand a product, refer to Amazon Brand Name Policy page for minor Brand name changes. Any major Brand Name change requests are considered re-branding and will not be supported. To protect Customer trust and ensure catalog quality, we ask that you create a new ASIN for the new product.
Thank you for your understanding.
-Glenn