Hi All

Whilst trying to work out how to win the buy box, I have spotted what appears to be a deliberate attempt to hide listings from buyers of new items when Amazon themselves are offering the same item new. This example is in books, but no doubt being applied across the entire catalogue.

I have to start by saying that it could be me in the waydo I have my preferences set, so I would encourage other sellers to try this for yourself & report your findings in this thread.

The book below is being sold by Amazon for £13.18 new. I have gone in at £12.99 but noticed this when looking at the competition for this book. It says "Other used & New from £8.92"

You will see below it says 6 other options & has clickable tabs in order to reduce the visible options USED LIKE NEW, USED VERY GOOD, USED GOOD + 1 OTHER (This displays acceptable) each time you click one of those tabs for example Used LIKE NEW it will remove those listings from view. The box to the right says FILTER 4 & below that it says CLEAR ALL

When & more importantly IF a potential buyer clicks on "CLEAR ALL" it then shows Marketplace sellers that are offering listings of that item as NEW so unless the potential buyer clicks on "CLEAR ALL" then they're not going to see Marketplace Sellers new offerings for that item NEW giving the impression that Amazon are the only seller offering that item as new.

Like I say try it for yourself, it seems that when you look at other sellers offerings on items that the filter always seems to default in the same way. I would like to hear from sellers in all categories not just books to see how widespread this deception is. You can add screen grabs by linking an image from your PC using the button on the right of the screen above the message body (looks like two little white mountains in a black box.

If my theory is correct then this will be passed to the CMA (Competition & Markets Authority) Thank you sellers in advance for your checks into this.