Can you change your Brand/Store name?

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Seller_7tKApIfgHxp3S

Can you change your Brand/Store name?

Hi All,

Are we able to change our brand name on Amazon and our Amazon Store? Our business name has changed and we were hoping to update this on Amazon as well if possible.

Thanks!

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Tags:ASIN, Buy Box, Fees, Listings, Pricing
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Seller_7VbclcPFFRTnc

Seller name is easy enough - settings - account info - welcome xxx (edit)
To change brand name and brand store though you’d need a new trademark, brand registry and you’d have to create all new asins

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