The Handmade team is making changes to improve customer discoverability of Handmade products in the Amazon stores!
What is changing?
As a reminder to our 2023 announcement, we are beginning a multi-year project to reclassify existing Handmade products from GUILD product types to standard product types.
A product type refers to a set of products that share similar attributes. For example, a lamp within the GUILD_HOME product type would move to the LAMP product type.
Don’t worry— although we are reclassifying your existing Handmade products to standard product types, your existing Handmade products will remain within Amazon’s Handmade category, even after this change.
Why does this matter?
Reclassifying Handmade products into standard product types enables the following features:
• Handmade products will appear when customers search and browse in standard categories. This is one of the top feature requests from our Handmade community. As a reminder, Handmade products are already discoverable in all products search.
• Better discoverability from refined product searches.
• Handmade products will receive enhanced detail page content, including larger product images and category-specific detail page features.
• Handmade products will appear in Seller Central’s Listing Quality Dashboard (LQD), which you can use to improve your Handmade products’ listing quality.
• Ability to list a single ASIN in eight marketplaces.
After we reclassify your Handmade products to standard product types, you will see the new listing experience that we launched earlier this year on your reclassified products. If your product has been reclassified, you will find the Handmade Classification attribute present on your product.
When we reclassify your products, they will not lose your sales history, ratings, or reviews. However, your reclassified products’ sales ranks will change from ranking within Handmade to ranking within their corresponding standard product types.
What if I want to enjoy the new benefits right away?
If you do not want to wait for Amazon to reclassify your existing Handmade products, you are welcome to relist your existing Handmade products using the new listing experience so your products receive these additional benefits. Keep in mind, relisting a product will generate a new ASIN. New ASINs will not carry over existing sales history, ratings, or reviews from your previous ASIN.
Please view the full announcement and FAQ here.
And visit the the Handmade Hub for the latest updates.