Brand Registry - Does Trademark have to be on product?
I am looking into getting a trademark and applying for brand registry to protect my new brand from other sellers jumping on my listings. I was just wondering though, in order for Amazon to boot other sellers off listings, does my trademark need to be printed on the physical product (or packaging), or is it enough that the trademark is the ‘brand’ on the Amazon product page?
5 replies
Seller_EJIX7rqDNQJi2
The trademarked brand name or logo should be affixed to the product or it’s packaging. A sticker wouldn’t be enough.
Here is a quote of the relevant Amazon policy:
”Display of trademarks on generic products: A product is considered generic if, according to the product pictures, a trademark is not permanently affixed to the product or to its packaging. In general, stickers cannot be used as a permanent way of affixing a trademark. Amazon reserves the right to: (1) remove or edit product pictures showing only a temporarily affixed trademark; or (2) ask you to upload pictures of your product or packaging with a permanently affixed trademark. Generic products cannot be listed under ASINs of permanently trademarked products, even if the products are similar or identical.”
