Recommended Retail Price - thoughts, please
This on the Amazon updates:
Blockquote
Starting from October 8, 2018, Amazon.co.uk, Amazon.de, Amazon.it and Amazon.es, will begin to update its product detail pages to show customers a product’s current offer, along with the Recommended Retail Price (RRP) set by the manufacturer or its authorised resellers for that marketplace, when applicable. With this change, prices formerly shown as ‘Sale’ will display as ‘Price’. If you use the ‘Sale Price’ when listing a product on Amazon, there will no longer be a separate field or display for pre-discounted prices after this change. For this, no action is required from your side.
If you wish to show customers a reference price on your products, you might be interested in the Recommended Retail Price (RRP) or Lightning Deals. The RRP field is now available in Manage your Inventory, the inventory upload file in Seller Central, or via feeds. To find out more, see Amazon Policy on Reference Prices and Lightning Deals.
16 replies
Seller_D1ec8BvoUE8BJ
Excellent, can now put £100 RRP for my £10 products and make people think they’re getting MAD DISCOUNTS.
Seller_qZO3ZCjoBXEeL
Recommend people read this before they dive in…
https://www.asa.org.uk/advice-online/recommended-retail-prices-rrp.html
Seller_I3E6fQQqOFqlF
I doubt Amazon will have the actual RRP judging from what they put down as the list price now.
Seller_x1xMSBwZsJrTE
I think this change has come about due to widespread abuse.
I have a number of competitors (mostly Chinese) who claim their products are on ‘sale’ and you are saving ‘X’ % on the product. In reality these items have never sold anywhere near the headline price they are claiming. Not only is this misleading to buyers it is actually ilegal.
Ebay have a much better system to prevent this type of abuse and still allow you to create sales discounts.
Perhaps Amazon are making this change now because they are worried about potential legal action.
Seller_HsGsoZg3uQ0u9
We price our products, where possible, to include postage - RRP won’t be particularly helpful in this respect.
Seller_NVUWYXV7bj9Q1
so has anyone had experience with uploading RRP for their products?
we’re brand registered and amazon doesn’t let us put RRP for our products.
seller support keeps our question about it unanswered for 2 weeks so maybe someone figured how to work with it?
Seller_lt0vdQSvuVUco
RRP and MRP is a long dead concept in any meaningful way. The buying public no longer give it any interest or trust.
It’s been played with more than LEGO in a doctor’s waiting room.
