Buy box on a new FBA listing
We have launched a new listing, FBA and our own brand, but we don't have the buy box for it? meaning our ads won't work, meaning we can't get visiblity, and therefore can't get sales to then get the buy box. A cycle of despair! Does anyone have any idea how long it will take for the buy box to kick in? find it totally nuts that an FBA listing of own brand can't get "buy box" - so backwards....
8 replies
Seller_ZJhFeE3tNKzfh
it looks like you aren't a new seller, but haven't been selling since 2022.
Basically, you no longer get the Featured Offer automatically just by doing FBA. You, like FBM listings as a new (or long dormant) seller won't get the Featured Offer until a sales history has been built up. Amazon don't advise what this sales history needs to be.
All I can suggest is you can go to your product list and grab the URL for hte product that DOES give you the Featured Offer. Use this URL on social media, for example, to encourage some initial sales.
Michelle_Amazon
Hello @Seller_4Ze3eK09TFI3b
Thanks for reaching out. Have you contacted Seller Support about this issue yet? If you haven't, start there and provide me with the case ID if you still need help after they investigate.
Regards,
Michelle
