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Read onlyI totally agree with this policy and all our products already have this that require it; however, Amazon yet again are using this as an “unfair” way to try and prevent third party sellers from selling popular brands as they are forcing every sale to require setting up additional ways to upload serial numbers and codes. The time this will take will make it impossible for some sellers.
A much more sensible option would be to ask a seller to sign an agreement to confirm that all the products that require 2D bar code would have one and then when the “one in a thousand customer complains about authenticity”, all Amazon need to do is ask that customer for a copy of the 2D bar code. A simple sensible solution.