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I know that early in the year many sellers lost the buy box despite being the best price. This has not rectified itself for me & I have researched extensively & it appears that feedback, delivery times & even quantity in stock all play a part in winning the buy box, now referred to as featured offer.
I have several thousand listings where I am cheaper than the competition but they offer faster post & have more quantities. Today I noticed that when viewing my inventory the screen said "featured offer" but when looking at the listing my competition still has the buy box? Thoughts please...
Who shows as the featured offer can differ from buyer to buyer - it isn't that the same one seller is necessarily the featured offer for every viewer of the ASIN.