Hello Sellers!

As you may be aware, Amazon’s Prime Day event is back on July 16 and 17.

As we gear up for the Prime Day event, it's essential that your business is fully prepared to make the most of this high-traffic sales period. To help you out, we've put together a comprehensive checklist to guide you through the key steps to getting your operations ready:

Inventory Management

• Analyse your current inventory levels and forecast future demand to avoid stockouts.
• Optimise your stock and minimise the risk of overselling.
• Properly labeland organise your products for efficient fulfilment during the high-volume event.

Pricing and Promotions

• Review your pricing strategy and consider implementing dynamic pricing or strategic discounts.
• Leverage Amazon's promotional features, such as Lightning Deals and Vouchers, to increase visibility and drive sales.
• Ensure your pricing and promotions align with Amazon's policies to provide a seamless customer experience.

Advertising and Marketing

• Enhance your product listings with compelling content and eye-catching visuals to stand out.
• Utilise Amazon's advertising solutions, like Sponsored Products and Sponsored Brands, to boost product discoverability.
• Plan your marketing campaigns in advance to create a cohesive and impactful Prime Day strategy.

Customer Service Readiness

• Assess your customer service processes and ensure you have the resources to handle increased order volumes.
• Familiarise yourself with Amazon's customer service policies and guidelines to provide the best possible support.
• Consider offering enhanced customer service options, such as extended hours or expedited response times, to delight your customers.

More:

• Optimise product listings (titles, bullets, descriptions, images) for visibility and conversions
• Review historical Prime Day performance data to improve strategies
• Test inventory management, ordering, and shipping processes for increased volume
• Plan for post-Prime Day influx of inquiries, returns, and reviews

By following this checklist, you'll be well on your way to a successful Prime Day. Let us know what else is on the preparation checklist for your business!