Lost Buy Box (Featured Offer) MEGATHREAD
I'm getting nowhere with Seller Support (Live Chat & Phone), made a ticket asking for escalation, E-Mailed CEO's office and got a pretty rude reply, I'm at a total loss as to what to do. I have lost the buy box for ALL of my key products and best sellers, I am the brand owner, I am the only offer.
I am stunned at how little support there is from Amazon, I knew it was bad but I had no idea it was THIS BAD. Absolutely no transparency what-so-ever, nothing on performance notifications, account health is perfect, no violations, I am enrolled on the new Account Health Assurance scheme (which gave me peace of mind for all of 3 days).
With the CEO's office giving me the cold shoulder, seller support sending me links to 'Seller University', spending in excess of 10 hours trying almost everything on my account blindly, I'm at a complete loss sitting here with next to no sales. So my last resort is this... a mega thread... I'm hoping with enough people complaining about the issue, Amazon MAY acknowledge this problem as a bug/glitch before I have to file for bankruptcy (no exaggeration) and when they do, I also expect no apology or compensation.
Seller_QIMWRIIsqJQai
ATTENTION: First piece of actual explanation I've received after this was resolved for me was a closing note from the CEO's office:
Greetings from Amazon Selling Partner Support Executive Escalation Department.
In relation to your featured offer issue I can confirm this has been reviewed by our technical team who confirmed the fix as the override has been granted,
All your listings should be now eligible for the featured offer / buy box privileges,
I would recommend anyone who sees this please email CEO's office managingdirector @ amazon (.co.uk) for a quicker resolution until there's a permanent fix in place!
1.8K replies
Seller_DeZCT8rJeUGLJ
Hello @Spencer_Amazon,
I am Seller in Amazon.eu and I am facing similar problem with Buy Box issues.
Here are the ASINs that I lost the Buy Box in Amazon.co.uk
B07VN52BRW
Could you please help me forward them to the Buy Box team to help these ASINs to resume buy box?
Thank you, @Spencer_Amazon
Seller_Jmxh2bqRvGgNr
I am posting here to express my concern regarding no longer being eligible for the buybox or the featured offer in Amazon UK. Since 15th May 2025, I have experienced a sudden drop in sales, none at all. I find this very odd given that at this period of time in my amazon selling career, I have not had as much inventory as I have now - this month I have scaled to a larger inventory than ever.
After experiencing no sales for a few days, I decided to lower the price to a price which is much lower than the buy box price and still to no avail, I am not getting the buy box. I am an FBA seller with a good amount of stock on each of my ASINs, been selling on Amazon since October 2024 and have some reviews, so I am sure this is some sort of glitch in my account which has suddenly caused my account to no longer to be eligible for the buybox.
Furthermore, in the amazon seller app, after visiting my inventory and going down the list by product, it says I am not eligible for the buybox for every single product I stock in my store which is very concerning and causing me to be in a state of panic. I enjoy selling on amazon and would like to continue but if this glitch does not disappear or get resolved, it would be incredibly devastating for me financially trying to sell through all this stock. Could you please look into this as a matter of urgency to remove this technical glitch from my account. Please see below for the ASINs effected. My case ID is CASE 11120522812
B07HY6F55D
B075F78KDV
B073J26JMP
B08SKLWRJF
B006P3NT36
B09BW2XYMR
B006TFK1ZE
B000EDQGLK
B0D1XRYF2G
B0CNZ32F6W
B005SPFA0W
B00L9XNFPY
B0BGHF8NSJ
B001Q1HPGE
B0CGHMPFHY
B0BB28TJD3
B09CZ591ZV
B08556XV39
B015V376XO
B0B42XQNMH
B000Y8GLBK
B00K8S8OXO
B01MF8TJV5
B006MWDPXY
@Spencer_Amazon
Seller_9Hckxg2NSICvn
@Spencer_Amazon
Hi Amazon Team,
All of our ASINs have lost their Buy Box offers since May 14, 2025. We use FBA for all our listings, and the last pricing update was made last year; no pricing changes have been made since then. There are no performance notifications or Account Health issues on our account. The Buy Box offers disappeared suddenly. I contacted our Account Health Specialist, who confirmed that this issue is not related to our Account Health. Our Case ID is 11108385182.
ASINS with lost buy box in Amazon UK:
- B08VV26W43
- B09VK4GH4S
- B009RS5P60
- B08HVX6T7H
- B0BPHCRZQ3
- B0BPGPPDR9
- B09WCZTWM1
- B0DTYK7L59
- B0CDP31D4H
- B0DTY9L87T
- B08XZTGVR1
- B009RT1DWY
- B08HVVQ8RZ
- B09P179MPR
- B097CQ9G74
- B09Q2MB5R7
- B07D4L469L
- B0BSKYMN1P
- B097CMJXS7
- B08HVY3B8M
- B08J4G94XX
- B009RSWW5M
- B08T8JS4S1
- B07FCH4FFH
- B08T8JPGYR
- B097CLVL1F
- B00A4N3H2G
- B00C2TE2RY
- B07FB1QZWN
- B002VI3PK6
- B002VI5Z5O
- B009RSJAWK
- B07CMF1ZX7
- B082QVVS6Z
- B082QZS76X
- B0845TY2KC
- B09RP8G5BB
- B09RPQMHXM
- B09DB55K8R
- B09DB4SYXM
- B008D5MC3C
Please investigate this issue and reinstate our Buy Box offers.
Seller_jHUGG7ulyU2q0
hi @Spencer_Amazon
our buy box and feature offer gone 15th of may 2025 until now we no see any improvement we have more then 1500 listing or asin with no feature offer or a buy box we raise a case with seller support as well but get no help could you please raise our account with the buy box team
here is my case id
11114342202
11123300722
Seller_OAEP5JFfBgFMp
@Spencer_Amazon please could you help
I have recently joined Amazon and started to see some growth with my product which I’ve poured my heart and soul in to produce Asin: B0F631W2BQ I woke up today however to find I no longer have a buy box which means nobody is clicking my product anymore. I tried speak to seller support but they just sent me a generic email Please please could this be sorted as I would like to get this up and running again I appreciate any help you can give me Kind regards Joe
Seller_h3pudRkqGVaFj
so frustrated with this issue. I have only figured out today after 8 days of no sales whatsoever that o have lost the featured offer on over 90% of my items. I know we have been asked to share ASINS but I have over 150 that I will need to list. Has anyone just listed a few but asked them to look at the whole account and had it resolved? Or @Spencer_Amazonis this something you can advise on please?
Seller_f4ZE8eElwA1T8
@Spencer_Amazon
I’m reaching out because on Saturday our UK account has lost the majority of our buy boxes.
This is happening across both our FBA and seller fulfilled offers.
Some examples include:
FBA_AVEDA_018084973530 - B06WWML49Q
FBA_HARUHARUWONDER_8809532221622 - B0BPS46WXN
FBA_CLINIQUE_020714426774 - B003JFQSIG
As far as I can see there is not any issues with our account. Our defect rate is 0.37% and our account health score is 988.
Please can you investigate this and provide assistance.
Kind regards,
Drew - Glamstore UK
Seller_A8hpYYyQbGKDS
Seem to have lost Buy box eligibility on a lot of ASIN's recently:
B01N7CJFCR
B06VVH7NZB
B01N9QHQDW
B087MBRJ1T
B008FRMZ76
B002B2849O
B08LQL8R7J
B004U9FLS8
B004LV4KOQ
B09SB9QG6X
B0BNVMMNZX
B08X4YP8TQ
B08X4YRL8F
B08X4Z2MBT
B08X4X3YSV
B08X4WW7WH
B08LQT97PY
B07C8R7F2X
B00JAD7D0S
B00MJXIG0W
B007R2XLDM
B015D4MW1M
B087MBQMQC
B00I7TOCIM
B00I7Y0A88
B087MBQMQC
B00I7TBUSC
B00I7X11AA
Seller_BAGd4ID5G01yW
@Spencer_Amazon @Winston_Amazon @Sarah_Amzn @Seller_yk3kzHpjMMa4B @Julia_Amazon @Jessica_Amazon_@Simon_Amazon @Ezra_Amazon
Hope you are well
We've lost the Buy Box on all our listings in UK marketplace second time this year. There are no issues with the account's health. This situation is severely impacting our sales in this busy period and we need urgent assistance in resolving this matter. Below are some of the ASINs affected:
B0F7HH5H7X
B0F7M17V3P
B0F6D9F1N7
B0F6N7JZCV
B0F79ZQ25K
B0F6YLVZXQ
B0F6VGXRST
B0F6YHGCQQ
Thank You
Seller_5virmJgETpepU
@Spencer_Amazon
Losing the Buy Box has been a massive blow to our business. It's been three days, and if this carries on, I swear I’ll end up going bankrupt at this rate!
I've tried absolutely everything at this point. Reaching out on the forum is my last resort.
My entire store has lost the Buy Box across all ASINs - including high-performing SKUs like:
B0DXPXWZRX
B0BPS971HC
B0DWXN8QWD
B0CZ8WR176
B0DJM785P4
B0CKWWRFBM
B0DXPWKCV1
B0CL4P7PFX
B0DS4R8B94
B0CNVP2HMQ
B0DBPPG6P8
B0CT8RW946
Seller_5Pnzsnwl3YY94
Dear Amazon Team,
I need your help.
We've lost the Buy Box on all our listings in UK marketplace on May 21th. There are no issues with the account's health. This situation is severely impacting our sales in this busy period and we need urgent assistance in resolving this matter. Below are some of the ASINs affected:
Marketplace：UK
Seller ID：(Removed by Moderator)
ASIN: First 100 asin
B09K7D38BN
B0CC5CPVFV
B0BG3XMLF3
B09ZXZ4BRL
B085MVN9GL
B09QYJ9WM9
B0B7RP3Q62
B0CJV6TP7H
B0DXV5FF1Y
B0BFWL3KHC
B0CG64YG2G
B0DPHPZ8XM
B0DN5V8ST7
B0CWR47C3G
B0DN5V2J5D
B0CB5J41Q7
B0DP4PW8XZ
B0D5QHYD6D
B0DMVT79D4
B0CT892PZN
B099QCVYDF
B0C7BWBY2L
B0DGG5ZC9T
B0D5QLMNQX
B09QYFZC8S
B0D663Y8ZH
B0DBLLT3MG
B0DZXKZPJT
B0DZXJS95X
B0DXZVYKS7
B0DZXF1494
B0BG3WKBW9
B0B93YQ8MP
B0CR1H91QL
B0DZGR7ML7
B0DT6B3YWJ
B0DZH2TYHH
B0CRB771C6
B0DY19LF6X
B0DD47G7WW
B0CQQJ51DV
B0DZGYXFC1
B0DMVRSZQN
B0D3HFQFNX
B0D41DQMZZ
B0DN5W8ZFZ
B0DDKJL2M9
B0BG3XMLF3
B0DZXCQCHF
B0DP4NHZL7
B0DZXDFSJB
B0CPLRTJHP
B0DPWC8WWF
B0DMNG1CS6
B0DZXJ7GHR
B0DJ6WZ4P1
B0CDG7BNYQ
B0DYDJN9TC
B0DYDP8239
B0DWJYPBPR
B0CB5D17W9
B0CNVDGY9F
B0D5Q7NXF5
B0DD44Q3Y7
B0DMVTXZ4J
B0DJ6V9WB2
B0DBLHZ177
B0C2XDF3X2
B0DJ6YFBZ8
B0D5QJDLFT
B0DGGK6KJ6
B0DXF5Z4ZC
B0DK6X7FM7
B09K7D38BN
B0DPHMWG3Y
B0CNVD7TT1
B0DHX99FNR
B0DBQGSHYN
B0BY41XK73
B0CWR3H1KC
B0CG64V49Z
B0DJ6WZ4P1
B0DYDJB1WQ
B0DMNGYNJH
B0CT7HXYV5
B0DT6F73TZ
B0CT89FPVF
B09QYJDYR7
B0D1T9TRTK
B0DYDPDJ9D
B0DYDTDQ2F
B0CCYMGT4J
B0CBM3YMRN
B0F1Y2BJZM
B0CYT82R69
B0C3Q5XQ3F
B0CQYMJG1C
B0CR1HQGV3
B0CSSQD51N
B0D4DY7DSN
